Social Strategist, US

Who are Coolr? We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Harvest Snaps and Skyscanner (to name drop a few) our aim is to be the biggest social agency in the world. The agency is growing at a rapid rate, but we’re only just getting started. In 2026, we have ambitious plans to truly become the stand-out social agency in the UK, the US, and beyond. We have a strong platform for growth and have made great strides forward – now we really want to take things to the next level.

About the role

We’re looking for a Strategist to join our US team. You will bring a strong understanding of social media platforms, a passion for creativity and culture, and a curiosity to keep up with the latest trends, cultural signals and audience conversations to support social strategy for our key clients. Working closely with the US Strategy Lead, you’ll support the development and delivery of innovative social strategies for our client roster. This role blends art and science: rigorous research and data analysis paired with creative thinking to turn insights into unexpected strategies and creative briefs.

Responsibilities

• Responsible for developing the social strategy for assigned key clients across the business that will drive brand awareness and increase engagement.
• Translating overarching business objectives into effective, social media marketing strategies, campaigns and plans that will drive social impact.
• Working closely with departments across the agency to develop and create the best work and ensure we are supporting the needs and goals of the client.
• Proactively bringing recommendations and ideas to agency partners, client leads and relevant departments.
• Analyze social media metrics and generate reporting to measure the effectiveness of campaigns and ensure strategic recommendations are data driven.

Requirements

• Ideally, you’ll have experience in a social agency or dedicated social team.
• Experience developing social strategies, research and planning, turning insights into clear, compelling recommendations.
• Able to create smart, well-designed strategy decks and present confidently to clients and senior stakeholders.
• Strong understanding of social platforms, analytics, tools and best practice, with a genuine passion for social.
• Proven experience developing and supporting successful social campaigns.
• Comfortable managing multiple clients, priorities and internal resource.
• Strong knowledge of culture and the social landscape.