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Social Producer, CNN Digital Products & Services

CNN · New York, NY · 1 wk ago
Marketing$77k–$143k/yrFull-time

The Social Producer

Welcome to CNN, the world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth.

Accountabilities

  • Production:
    • Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off-Platform team
    • Experiment with new storytelling formats and product features across priority social platforms
    • Produce real-time social coverage of in-person lifestyle events
    • Conceptualize, produce and experiment with serialized social-first content for TikTok and Instagram
    • Conceptualize and produce shortform trend-responsive vertical video for TikTok and Instagram
    • Produce sponsored social content in platform-specific formats
    • Analyze metrics, make data-driven decisions and identify trends that will inform our audience strategy
  • Curation:
    • Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
    • Utilize best SEO, GEO practices in social caption writing and curation
    • Create custom thumbnails for content
    • Act as an internal ambassador to partners on engaging Off-Platform presentation and help provide a feedback loop that can inform coverage decisions and on-platform offerings

Qualifications & Experience

  • At least 3-6 years of social media experience at a media outlet
  • Experience creating engaging social content, including video, visuals and multimedia offerings
  • A power user of Adobe Premiere Pro
  • Understanding of user experiences across top social platforms and the algorithms that power them
  • Exceptional news judgment
  • Meticulous editing and creative copywriting skills
  • Experience using analytics tools to identify actionable takeaways and better serve our audiences
  • Experience creating social and digital franchise content is a plus
  • Flexibility is necessary for coverage on holidays and extended hours as news needs require

How We Get Things Done

We are guided by the following principles: Championing Inclusion, Innovation, Integrity, Collaboration, and Respect. These principles are central to how we operate and get things done.

Compensation

Base pay range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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