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Editor, Audience - News, CNN Digital Products & Services

NewsletterJobs.io · Atlanta, GA · 1 wk ago
Marketing$77k–$143k/yrFull-time

THE AUDIENCE EDITOR

TheAudience Editoris the embedded, desk-specific partner to Audience Strategy & Insights, translating audience signals into clear editorial choices. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; and collaborate across Search, Social, Home, Newsletters, and Product to maximize reach, habit, and engagement (including among subscribers).

  • Performance Insights & Editorial Guidance

  • Deliver concise, actionable daily/weekly/monthly insights that guide coverage decisions and follow-ups.

  • Suggest stories, angles, and formats grounded insearchintent, off-platform behavior, competitive patterns, and audience demand.

  • Interpret quantitative and qualitative signals to shape framing and presentation on platform (site/app, home, article packaging, recirculation) and off platform (search, social, alerts, newsletters).

  • Cross-Platform Strategy & Collaboration

  • Partner with Product and platform teams (Search, Social, Home, Newsletters) to identify opportunities in modules, templates, topic hubs, and alerting.

  • Drive reach, engagement, and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.

  • Coordinate packaging and distribution across Off-Platform, Distribution, Community, Programming, and Newsletter teams.

DESK SUPPORT & OPERATIONAL CADENCE

  • Contribute to daily, weekly, and monthly audience updates, synthesizing insights into desk and section reviews.

  • Evaluate the desk’s presence and strategy across platforms; identify growth opportunities in formats and account strategy.

  • Coach the desk on best practices for social, search, and packaging; lead quick tests and document learnings.

  • Optimize for discoverability via trend identification, audience demand research, evergreen refinement, and intent matching—partnering with Search on best practices.

  • Uphold CNN’s journalistic mission by using data to inform editorial decisions.

QUALIFICATIONS & EXPERIENCE

  • 3+ years in digital journalism, audience or content strategy, or analytics.

  • Strong ability to spot coverage, framing, and format opportunities that drive reach and engagement.

  • Skilled at interpreting data and partnering with analytics to shape on- and off-platform presentation.

  • Experience working with Search, Social, Home, Community, Notifications, and Newsletter teams.

  • Clear, action-oriented communicator who contributes regularly to audience performance updates.

  • Ability to write and coach platform-native social copy.

  • Committed to journalistic independence and mission-aligned decisions.

  • Fluent in search trends, intent shifts, and misinformation dynamics.

  • Deep social platform expertise with strong tone and brand stewardship.

  • Strong writing/editing instincts for headlines, display, and framing.

  • Comfortable with testing, iteration, and directional reads.

  • Skilled at bridging editorial, product, analytics, design, and research.

  • Strong understanding of competitive landscape and attention patterns.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day-to-day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

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