Social Media Strategy Manager

About the role

Own the ASUS brand account end-to-end in the US market, driving brand awareness, community engagement, and influencer content strategy across ASUS's consumer PC product category. This individual contributor role requires close collaboration with internal teams, agency partners, and global stakeholders.

Responsibilities

• Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health
• Develop quarterly content strategies and manage publishing calendars, initiate campaign aligned to brand priorities, and product launches
• Coordinate content production including copywriting, creative briefs, photography, video and short-form content
• Identify, recruit, and manage relationships with relevant KOLs, influencers, creators and brand ambassadors; negotiate partnerships, campaign deliverables, timeline and budgets; build long-term relationships
• Stay up to date on social media trends, platform updates, competitive analysis and best practices
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners
• Manage social account growth, community SOV, campaign execution through performance analysis and reporting

Knowledge and skills

• Deep understanding of social media and influencer marketing, with a proven ability to translate data and trends into actionable strategy
• Excellent communicator with experience managing cross-functional stakeholders, agency partners, and external creator relationships
• Highly organized and adaptable, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Self-starter who takes ownership independently, anticipates problems, and brings proposed solutions
• Bonus: hands-on content creation experience, such as scripting, on-camera, or short-form video direction, and familiarity with influencer management tools and analytics platforms

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of experience in social media marketing, influencer marketing, or brand marketing — preferably in consumer tech or lifestyle; OR associate degree with 8+ years of experience as above
• Experience working in a fast-paced, deadline-driven environment
• Proven track record of managing KOL/influencer campaigns independently from strategy through execution
• Familiarity with TikTok, Instagram, and YouTube as both user and marketer
• Experience collaborating with influencer or ambassador programs and managing creator relationships directly
• Passion for consumer electronics, lifestyle technology, or creative industries

Working conditions

• Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Up to 20% domestic travel may be required for events, shoots, or partner meetings

Pay

$90,000 – $120,000 annually, working in Fremont, California office. Final amount determined based on qualifications & experience.

Benefits

Comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).