Social Media Strategist

About the role

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here.

Responsibilities

• Assist in the development and presentation of annual strategic plans
• Act as client first-responder for imagery requests and photo needs and content calendar requests
• Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
• Guide student interns and post-grads
• Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Draft mockups and captions for monthly content calendars
• Own the external editing with client through editorial calendar platform
• Publish content to Instagram and Facebook in agreed upon cadence
• Create on-brand Instagram Stories for clients
• Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally
• Research and source models/influencers for content shoots
• Maintain meticulous management of content archives for each client
• Liaise with account teams to understand overarching client goals, and then connect those to content mission goals, shot lists and itineraries
• Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
• Liaise with client contact(s) to confirm itinerary and content mission logistics
• Oversee team’s UGC (user generated content) request efforts
• Lead reactive community management efforts ensuring Post-Grad, Assistant, Coordinator or Community Manager is diligently maintaining cheat sheet
• When relevant, oversee proactive community management efforts, assisting more junior team members in identifying successful tactics leading to follower growth
• Suggest relevant content calendar boosting and working with Social Account Lead to flag for consideration
• Look at monthly reports and historical insights to identify content performance trends for content boosting and dark ads consideration
• Create monthly reports with insights. Share recommendations for content calendar shifts internally and apply to next month’s calendar
• Review and contribute to weekly updates
• Attend conferences, workshops, and events on behalf of the agency

Requirements

• College Degree or comparable experience required
• At least 2 years of experience with digital marketing and/or social media
• Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
• Experience using content management tools such as HeyOrca, Sprout Social, etc.
• Experience supporting paid social media campaigns on Facebook and Instagram
• Experience editing photos (Adobe Photoshop/Lightroom)
• Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
• Ability to travel for client needs
• Computer skills, including Word and Excel in a Microsoft Windows environment
• Excellent oral and written communication skills
• Excellent interpersonal skills, and experience in a hospitality environment is a plus
• Excellent time management and organizational skills
• Must be able to identify and resolve problems in a timely manner
• Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
• Basic understanding of Facebook, Twitter and Instagram
• Foundational understanding of Influencer engagement
• Must have a valid passport for international travel

Benefits

• Competitive base: $24 - $29/hr commensurate with experience and location
• Partially sponsored medical, dental, vision, and pet insurance premiums
• Monthly Cell Phone Stipend
• 401K with matching
• Commission
• Year-end discretionary bonus
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule
• Corporate ClassPass discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials
• Ongoing training and development opportunities

Qualifications

• Work authorization which does not require sponsorship by the employer for a visa
• Equal Employment Opportunity
• Hiring Practices