Social Media Specialist - Outback

Outback Steakhouse seeks a Social Media Specialist to strengthen brand relevance and increase engagement across social platforms. The role turns social conversations into insights, identifies cultural and consumer trends, and helps the brand appear in timely, authentic ways. Reporting to the Brand Marketing Manager, the specialist will collaborate on campaigns and all aspects of social media planning, execution, and post‑performance analysis. This is a hybrid position requiring a minimum of three days per week in the Tampa office.

Key Responsibilities

• Social Listening & Insights
  • Monitor social conversations to identify emerging trends, cultural moments, consumer conversations, competitive activity, and brand sentiment.
  • Translate insights into actionable recommendations that support brand relevance and business results.
  • Track and share competitive activity and industry trends that may influence Outback’s social strategy, content planning, or guest‑engagement opportunities.
  • Surface recurring guest feedback and partner with cross‑functional teams to influence business decisions.
  • Lead timely content opportunities to join trending conversations and drive relevance for Outback.
• Proactive Community Engagement
  • Engage with creators, fans, and online communities to drive two‑way conversations and increase positive brand visibility.
  • Identify and respond to organic brand mentions, user‑generated content, and trending conversations in a timely, authentic tone.
  • Escalate guest concerns and collaborate with Guest Relations when necessary.
  • Partner with social and PR agencies to identify real‑time engagement opportunities that amplify campaigns and strengthen Outback’s cultural presence.
• Content Planning & Execution
  • Partner with the social media agency to develop content plans aligned with the marketing calendar, campaign priorities, and content pillars.
  • Identify and incorporate emerging platform features, trends, and best practices.
  • Support the Brand Manager and agency in planning and executing content creation, shoots, and posting.
• Content Performance Measurement & Reporting
  • Measure and report content performance to inform future planning.
  • Support the Brand Manager on influencer activations as needed.

Qualifications

• Ability to turn social conversations into insights that inform recommendations and create measurable business impact.
• Fosters an engaged online community through authentic brand interactions.
• Curious and eager to stay on top of platform updates and emerging trends.
• Passionate about ensuring Outback is consistently part of relevant cultural conversations.
• Demonstrates business acumen by initiating projects and identifying opportunities that align with Outback’s brand strategy.

Requirements

• Bachelor’s degree (BA/BS) in Marketing, Advertising, Public Relations, Communications, or a related field.
• Minimum of 1 year of relevant social media marketing experience with hands‑on knowledge of Instagram, Facebook, X, Pinterest, LinkedIn, TikTok, and Reddit.

Skills

• Proficient in Meta, X, TikTok, and Reddit platforms.
• Experience with social media management tools for monitoring, engagement, and reporting.
• Strong written and verbal communication skills.
• Collaborative and able to work with cross‑functional teams.
• Organized; capable of handling multiple projects and timelines to successful completion.
• Analytical thinker who can gather insights, identify patterns, and develop clear recommendations.
• Ability to create and deliver clear presentations communicating insights, recommendations, and results.

Benefits

Bloomin’ Brands offers medical, dental, vision, and 401(k) benefits. Further details about eligibility and additional offerings are available at BloominBrandsBenefits.com.