Social Media Specialist

About the role

Works within the social media team with a focus on section or committee specific social media communications. Works with the Social Media Manager and Communications Director in planning and implementation of programs, uses creativity in message composition and in designing informational, educational, and promotional communications.

Responsibilities

• Coordinates and implements Section-specific social media strategy, including: daily monitoring (replies to comments and messages); developing content, setting a posting schedule and posting; planning and implementing promotion of social media to increase target audience use and participation.
• Identifies and monitors key metrics for social media platforms for each Section account, adjusts strategy as needed and prepares regular status reports on audience engagement.
• Assists Social Media Manager with TFB and YLD accounts as necessary.
• Participates as a member of the Communications Team and cross-trains duties of other positions on the team.

Requirements

• Required minimum education: Bachelor's degree in marketing, public relations, communications or related field (proof of degree required at interview).
• Required minimum professional work experience: Two (2) to three (3) years of relevant work experience managing social media channels. Public relations agency is preferred.
• Must have a proven track record in building social media presence and using results-driven data, an intimate understanding of social media strategy and content development experience and experience with social network management systems.

Qualifications

• Demonstrated experience in developing, managing and implementing social media plans.
• Ability to work individually on a project or in a team environment.
• Strong computer/internet skills, including all Microsoft Office programs.
• Working effectively in a multi-tasking environment.
• Identifying threats and misinformation in user generated content.

Skills

• Demonstrated experience in developing, managing and implementing social media plans.
• Ability to work individually on a project or in a team environment.
• Strong computer/internet skills, including all Microsoft Office programs.
• Working effectively in a multi-tasking environment.
• Identifying threats and misinformation in user generated content.

Benefits

Includes employer paid pension contribution. Employees of The Florida Bar are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).

Pay

Minimum starting salary $54,519.76.

Schedule

In-office position, located in Tallahassee, Florida. Not a remote position.