Social Media Specialist, New Development

Responsibilities

• Serve as the day-to-day social point of contact for our new development partners across every active project.
• Present monthly and campaign content calendars to stakeholders, walk them through the concepts behind the work, and manage feedback, revisions, and approvals to deadline.
• Run recurring status calls and keep partners current on what is shooting, what is scheduled, what is live, and what is performing.
• Build and maintain a distinct content calendar for each active development, sequenced against launch dates, sales milestones, events, press moments, and campaign windows.
• Manage a high volume of concurrent deadlines across the portfolio without letting any project go dark.
• Own the pipeline from concept through approval through publication, including asset gathering, copy, scheduling, and delivery.
• Maintain content pipelines and project status inside established team systems so progress is visible to partners and to the marketing organization.
• Translate each development’s positioning and design story into a distinct social voice that holds up next to the building’s own brand.
• Hold both SERHANT. brand standards and developer brand guidelines across every asset, caption, and channel.
• Track what is working across luxury, lifestyle, hospitality, and design social, and bring formats back that raise the standard of the portfolio.
• Content Creation and Short-Form Video:
• Concept, shoot, and edit organic social-first content covering property, amenities, neighborhood, lifestyle, sales gallery, model residences, events, and partner activations.
• Produce short-form video for Instagram Reels, TikTok, YouTube Shorts, with a strong grasp of platform-native pacing and format.
• Capture fast-turn content around launches, milestones, broker events, and partner activations.
• Direct on-camera talent, including agents, sales directors, and developer partners, and pull usable story out of an interview.
• Publish content across project and SERHANT. channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate.
• Publishing, Performance, and Reporting:
• Prepare, schedule, QA, and publish content across project and SERHANT. channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate.
• Monitor project channels for comments, inquiries, and engagement, routing sales inquiries to the right team quickly.
• Report on reach, engagement, growth, and content performance by project, and turn those results into calendar changes.
• Use AI and automation tools to speed ideation, copy variation, asset organization, and reporting.

Qualifications

• 2+ years of professional experience in social media, content production, or content marketing, including at least one year in a client-facing or account-facing environment.
• Agency experience across lifestyle, hospitality, luxury, or design brands is strongly preferred.
• New development, real estate, or architecture marketing experience is a plus.
• Demonstrated experience managing multiple concurrent client content calendars at high volume, with a record of hitting deadlines across competing projects.
• Strong shooting, editing, interviewing, writing, and captioning skills, with the ability to move from idea to finished social asset quickly.
• A portfolio or reel of organic short-form video and social content you personally concepted, shot, or edited. This is required.
• Bachelor’s degree in Marketing, Communications, Journalism, Film, or a related field, or equivalent professional experience.
• Proficiency with editing, scheduling, analytics, and project management tools such as Adobe Creative Suite, CapCut, Canva, Vista Social, native platform analytics, ClickUp, or similar platforms.
• Comfort using AI and automation tools to improve workflows, process efficiency, content ideation, creative development, or reporting, with experience that goes beyond basic chatbot prompting.
• Availability to be on site at active developments and sales galleries across New York City as project needs require.