Social Media Specialist- Full Time

About the role

SCHEELS is a leader in the sporting goods industry, driven to create the best experience in the USA for our customers. We boast the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service. We empower our associates to become experts in exceeding the needs and expectations of our customers. Mentorship and professional development training are a focus throughout your entire career.

Responsibilities

• Have a clear understanding of the SCHEELS brand and culture, while working as an ambassador to build our culture through our social media platforms
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Collaborate with all areas of the store & company to determine appropriate content
• Generate, edit, publish and share content (original text, images, video or HTML), per the CO plan that builds a meaningful connection and encourages community members to take action
• Set up and optimize SCHEELS pages within each platform to increase the visibility of SCHEELS
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and schedules
• Continuously improve by capturing and analyzing the appropriate social data, metrics, insights and best practices and then acting on the information
• Identify opportunities to share the SCHEELS story
• Create annual strategy of content that promotes and aligns with the store's goals and creates customer and store iteration
• Promote the Scheels Visa Rewards card and be able to clearly explain all benefits
• Execute posts/messages to drive sales, traffic and community good-will
• Experience in social media; and ability to think strategically and creatively
• Exercise sound judgment and tact as it relates to interactions with consumers, SCHEELS associates and the community
• Strong oral/written communication and presentation skills and ability to communicate effectively
• Professional in appearance and attitude
• Ability to work assigned schedule which may include varied hours, evening, weekends and holidays; some travel, including overnight stays
• Must possess a valid driver's license

Requirements

• Customer Service: Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine "Thank you"
• Culture: Approach daily tasks, projects and follow-up communication with energy and sense of urgency; cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact; show respect and appreciation for others and SCHEELS; arrive to work and meetings 10 minutes early
• Team Mentality: Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability: Consistent eagerness to listen, learn, apply knowledge and accept critical feedback; ability to adapt to a changing work environment; ability to apply concepts of basic math, grammar, punctuation and spelling
• Dress Code: Meets SCHEELS dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
• Efficiency: Demonstrate pride and ownership of their work while meeting expected deadlines

Qualifications

The ideal candidate will have a bachelor's degree in business, marketing or related field; 2-5 years of related experience; or equivalent combination of degree and experience.

Physical Requirements

• Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
• Medium work - Exerting 20 to 50 pounds of force occasionally, and/or 10-25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects
• Physical demand requirements are in excess of those for light work
• Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

Benefits

To see a full list of benefit offerings from Scheels visit scheels.com/careers