Social Media Specialist (Chicago, US)

Responsibilities

• Manage and publish content across TikTok, Instagram, Facebook, and YouTube, ensuring consistency in timing, formatting, and brand communication.
• Perform final quality checks on captions, copy, tags, and links before content goes live to maintain high editorial standards and accuracy.
• Create evergreen social media content end-to-end, including both copywriting and creative development, independently or in collaboration with the Creative Team.
• Maintain organized content libraries and optimize publishing workflows for efficient and cohesive content operations.
• Stay up to date with social media trends, platform updates, and emerging content formats, actively contributing fresh ideas during creative ideation sessions.
• Test new social media formats and trending mechanics, adapting them into engaging content aligned with the brand identity and audience expectations.
• Monitor and analyze social media performance with the Team Lead, identifying insights and opportunities for growth.
• Prepare weekly and monthly performance reports that communicate results, audience growth, engagement trends, and strategic recommendations to management.
• Track key social media metrics such as reach, engagement, shares, and follower growth, translating performance data into actionable creative recommendations.
• Collaborate closely with Creative and UGC teams to ensure all assets are optimized for individual platform requirements and performance best practices.
• Coordinate with the Social Media Coordinator to align community engagement initiatives with the content publishing calendar.
• Support cooperation with external partners and internal stakeholders, including coordinating IP approvals and contributing to partner presentation materials and pitch decks.