Social Media Specialist (m/w/d)

About the role

We are seeking a flexible, communicative, and team-oriented Social Media Specialist for our Marketing department at our headquarters in Umkirch, starting as soon as possible.

Responsibilities

• Social Media development and implementation of our social media strategy and editorial planning
• Creation, planning, and publication of content for various social media channels
• Development of creative content such as posts, stories, reels, videos, and graphics
• Management and further development of our social media channels
• Community management and responding to comments and messages
• Observation of current social media trends, formats, and relevant topics
• Analysis and evaluation of social media activities based on relevant KPIs
• Derivation of optimization measures and continuous further development of our social media presence
• Support in the planning and implementation of social media campaigns and cooperations
• Website maintenance & online communication: Support in the ongoing maintenance and updating of our website
• Input and updating of texts, images, and other content
• Support in the creation and optimization of website content
• Ensuring an up-to-date and appealing presentation of our content
• Collaboration in the further development of user-friendliness and the digital presence
• Support in search engine optimization (SEO) of content

Qualifications

• Professional experience in marketing, social media, content, editorial, or public relations
• Experience in planning, creating, and managing social media content and confident handling of common social media platforms
• Passion for writing and the ability to quickly grasp complex – including technical – topics and prepare them in a target group-oriented, understandable, and attention-grabbing manner with high reach
• Creativity and a good sense for trends, relevant topics, storytelling, and target group-oriented communication
• Basic to good knowledge of HTML/CSS and modern web technologies
• Expertise in SEO/SEA and an understanding of optimizing digital content
• Sense for web design, digital trends, and aesthetics as well as a trained eye for appealing visual presentation
• Experience with common tools for content creation and image/video editing is an advantage
• Confident handling of common analysis and monitoring tools for evaluating social media and web metrics
• Very good German and English skills in spoken and written; French skills are an advantage
• Independent, structured, and careful way of working
• Reliability, initiative, and team orientation
• Enjoyment in contributing your own ideas and actively further developing digital communication

Benefits

• A good working atmosphere with great colleagues
• Good induction
• Flexible working hours (Gleitzeit)
• Hansefit and Bikeleasing
• An attractive company pension scheme
• Interesting opportunities for net salary optimization
• Flat hierarchies in a family corporate culture
• 30 days annual vacation, holiday and Christmas bonuses
• Company pension scheme and accident insurance that covers you professionally as well as privately