Social Media Specialist

About the role

This position will operate on a remote, contractual basis. Candidates must reside in the U.S. or Canada, or in countries within a few hours of the EST time zone. Valnet’s Tech Portfolio reaches tens of millions of tech enthusiasts every month across flagship brands like How-To Geek, XDA, Android Police, Pocket-lint, and MakeUseOf. We live and breathe consumer tech, delivering fast news, sharp reviews, and deep-dive guides. As a worldwide leader in the digital media space, Valnet operates at a rapid pace and is seeking a highly organized, strategy-driven Social Media Specialist to join our team on a 1099 freelance basis. In this role, you will own, execute, and scale the daily social footprint for a dedicated selection of brands within our tech network. You will collaborate with other Social Coordinators to ensure strategic alignment and drive overall traffic and community growth.

Responsibilities

• Create, execute, and oversee the daily social media strategy across multiple platforms (Facebook, Instagram, Threads, X, BlueSky, TikTok, LinkedIn) for your assigned tech brands.
• Schedule and manage daily content drops including breaking tech news, evergreen tutorials, product reviews, and recirculated top-performing posts.
• Collaborate closely with the Editorial team and Social Coordinator to streamline workflows and adapt instantly to fast-breaking tech updates.
• Write engaging, platform-tailored captions and copy that accurately leverage each brand's unique voice and style.
• Utilize the TrueAnthem scheduling tool and Media Library system to efficiently tag, sort, and organize content assets.
• Track and grow relevant performance metrics across all active social media channels.
• Monitor comments, conversations, and audience sentiment, and identify opportunities to engage with the community.
• Prepare a recurring performance recap outlining results, key learnings, wins, challenges, and next-step recommendations.

Qualifications

• Proven experience managing major social media platforms (Facebook, Instagram, LinkedIn, Threads, X, BlueSky, TikTok).
• Strong capability to look at the bigger picture, develop creative content hooks, and execute an overarching growth strategy.
• Exceptional attention to detail and commitment to maintaining premium quality standards.
• Ability to quickly learn new tools, analyze performance data, and adjust scheduling strategies as platform algorithms shift.
• Comfortable working independently and leading initiatives in a collaborative, fast-paced remote environment.

Skills

• Hands-on familiarity with digital publishing scheduling or analytics platforms (TrueAnthem, Meta Business Suite, etc.).
• Basic graphic design using Adobe Creative Suite, Canva, or similar tools.