Social Media Specialist

Direct hire, 5 days in-office. Automotive media experience is a plus.

About the role

The Social Media Specialist is responsible for developing, executing, and optimizing social media strategies that enhance brand awareness, drive engagement, and support business objectives. This role manages both organic and paid social media campaigns across multiple platforms, creates compelling digital content, monitors online reputation, and ensures consistent brand messaging across all channels. The ideal candidate is creative, data-driven, highly organized, and comfortable managing multiple accounts while working directly with clients and stakeholders.

Responsibilities

• Create, schedule, and manage organic and paid social media content across multiple social media platforms.
• Develop and execute social media campaigns that support marketing initiatives, promotional efforts, and overall brand strategy.
• Monitor, analyze, and optimize paid advertising campaigns across social platforms to maximize performance and return on investment.
• Manage campaign budgets and maintain awareness of client, store, or regional spending requirements.
• Design and produce engaging digital content, including graphics, videos, reels, and social media assets using creative design tools.
• Monitor and manage online reputation through platforms and other review management tools.
• Respond to social media comments, messages, and online reviews in a professional and brand-consistent manner.
• Ensure all content adheres to brand standards, marketing guidelines, and platform best practices.
• Stay current on social media trends, emerging platforms, industry developments, and evolving digital marketing strategies.
• Track campaign performance and provide recommendations for continuous improvement.
• Manage multiple projects, accounts, and deadlines while maintaining strong attention to detail and organization.
• Collaborate with internal teams and clients to understand objectives and deliver effective social media solutions.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field; equivalent experience will be considered.
• 1-3 years of experience in social media marketing, digital marketing, content creation, or a related field.
• Required experience managing paid social advertising campaigns across: Facebook, Instagram (Meta), and TikTok.
• Ability to manage multiple social media accounts and/or clients simultaneously.
• Experience managing advertising budgets and discussing campaign performance, spend, and ROI.
• Strong client-facing communication skills with the ability to present ideas and interact confidently with stakeholders.
• Proficiency with Canva and CapCut for content creation, editing, and social media asset development.
• Experience managing online reputation and review platforms.
• Proficiency with additional design software such as Adobe Photoshop or similar creative tools.
• Experience utilizing analytics and reporting tools to evaluate campaign effectiveness.
• Strong written, verbal, organizational, and time-management skills.

Skills

• Social Media Strategy & Execution
• Paid Social Advertising
• Content Creation & Video Editing
• Brand Management
• Budget Management
• Client Relationship Management
• Online Reputation Management
• Project Management
• Digital Marketing Analytics
• Multi-Platform Campaign Management
• Strong Attention to Detail
• Creative Problem Solving

Ideal Candidate

The ideal candidate is a creative and results-oriented marketing professional who thrives in a fast-paced environment. They are passionate about social media, understand how to engage audiences across multiple platforms, and can effectively balance content creation, campaign management, client communication, and performance optimization to achieve measurable results.

Pay

Determining compensation for this role depends upon a wide array of factors including the individual's skill sets, experience and training, licensure and certifications, office location, and other geographic and business considerations. As required by local law, the salary range for this role is disclosed in the job posting. The individual may also be eligible for discretionary bonuses and participation in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.