SOCIAL MEDIA SPECIALIST

About the role

The Social Media Specialist will support the execution of content for Tweezerman’s Beauty and Pet strategies across all major social platforms. This role will play a key part in building brand awareness, engaging with the community, and driving growth for the brands. The individual will work closely with the Manager of Social Media, Digital Content Team, and Brand team to ensure the brand is positioned for success on all platforms.

Responsibilities

• Planning and Execution
  • Help develop a content strategy for all social channels that is engaging, useful, and high-performing.
  • Monitor and analyze social media trends and recommend content strategies to keep the brand’s presence innovative and competitive.
  • Align content ideas with marketing priorities, product launches, and cultural moments.
  • Write copy for all social posting, acting as a key voice for the brand online, fostering a positive, interactive, and educational environment.
• Content Creation and Scheduling
  • Manage content scheduling and calendar across all social channels (Meta, Pinterest, TikTok, and YouTube) and abide by a specific posting cadence.
  • Support social platforms by planning and producing lo-fi content from ideation to final production.
  • Organize product giveaways and occasionally create associated content for chosen themes.
  • Lead on-site social coverage for Tweezerman Beauty and Pet events, including occasional travel or night and weekend support. Ensure content is captured, edited, and published with aesthetics in mind.
  • Attend photo shoots to assist with content capture.
• Community Management and Engagement
  • Uphold Tweezerman’s brand guidelines through all communication across social media platforms, including crisis management, negative reviews, general feedback, comments, opportunity inquiries, and private messages.
  • Occasionally work cross-functionally with customer service to address amplified consumer reviews, concerns, and feedback.
  • Increase social media engagement rates by maximizing the use of all customer touchpoints and platform features.
• Influencer, UGC, and Pro Partner Support
  • Work closely with the manager and PR team to identify, develop, and sustain collaborative relationships with influencers.
  • Assist in developing creative briefs for talent, ensuring they align with established strategy.

Requirements

• Bachelor’s Degree in marketing, communication, or related field.
• 2+ years of relevant experience in social media, lo-fi content creation, and community channels; beauty or pet industries preferred but not required.
• Proficiency with social media management tools and analytics tools like Dash and Traackr.
• Experience partnering with external agencies, ensuring strategic and creative relevance.
• Deep understanding of social platforms (Meta, Pinterest, TikTok, and YouTube) and their evolving features.
• Familiarity with TikTok Shop and TikTok affiliate program is a plus.
• Expert communication, copywriting, and editing skills with a strong sense of brand voice and aesthetics.
• Flexible and adaptive to changing priorities; able to multi-task, organize, and prioritize projects to meet deadlines without compromising quality.
• Team-oriented with comfortability interacting with team members at all levels.
• Passion for the beauty/pet space and social media trends.
• Familiarity with social analytics and translating data into insights is a plus.

Physical Requirements

• Ability to move about the building and sit for prolonged periods with finger and wrist dexterity involving repetitive motion.
• Ability to travel domestically as needed, approximately 10% yearly.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with employer match.
• Competitive PTO plan.
• Hybrid schedule for eligible positions.
• Participation in the company’s profit-sharing program.

Pay

The expected base salary for this position is estimated. Exact salary depends on experience, skills, education, budget, and location.