Social Media Specialist

About the Role

Texas Capital is seeking a skilled professional to join our team in Dallas, TX, and play a pivotal role in our marketing efforts. This position involves close collaboration with marketing stakeholders to develop and execute integrated social media campaigns for all Texas Capital brands, including Bask Bank. The ideal candidate will have a strong background in advertising, media, or social media, with a focus on B2C and experience in highly regulated industries.

Responsibilities

• Work closely with marketing stakeholders to develop strategy for integrated social media campaigns across all Texas Capital brands.
• Develop original content for the employee advocacy tool to enable frontline members to share branded content.
• Lead strategic compliance and governance workflows for content approvals across paid and social media channels.
• Manage community engagement and listening activities across all social media channels.
• Respond to client commentary, answer inquiries, and escalate complaints and potential issues.
• Collaborate with the marketing research team to uncover audience insights and translate them into social media opportunities.
• Evaluate affiliate and third-party vendor opportunities to innovate go-to-market strategies and reach new audiences.
• Stay updated on advertising and social media trends to enhance media and advertising strategy.
• Develop comprehensive reports on social media activities to facilitate cross-departmental collaboration.

Qualifications

• 3-5 years’ experience in advertising, media, social media, or a related field, with a strong B2C background and experience in highly regulated industries preferred.
• Bachelor’s degree in advertising, communications, business, marketing, or a related field.
• Proven social media experience with a deep understanding of social media channels, best practices, digital advertising techniques, and marketing technology platforms.
• Demonstrated ability to collaborate with cross-functional teams.
• Superior communication and problem-solving skills, with the ability to learn and adapt quickly.
• Familiarity with marketing project management tools (e.g., Asana) and community management tools (e.g., Sprout Social).
• Self-motivated with strong organizational skills and the ability to thrive in a fast-paced, dynamic environment.
• Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Location and Travel

Location: Dallas, TX
Travel Requirements: 15-20% (typically between corporate offices as needed)

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)

Texas Capital was named Best Regional Bank in 2024 by Bankrate, included in The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023, and listed among GoBankingRate’s 2023 Best Regional Banks. For more information, visit www.texascapitalbank.com.