Social Media Specialist

About the role

Great teams make the #Best8Hours of your day. At Seneca Resorts & Casinos, we work hard, celebrate often, and build a culture people actually want to be part of. The Social Media Specialist acts as a key liaison between Seneca Resorts & Casinos and all of the social media touch points, including but not limited to, Facebook, Twitter, LinkedIn, YouTube, and Instagram. A large portion of this role requires an active presence at all Seneca Gaming Corporation properties to capture live coverage of promotions, entertainment, and events for real-time audience engagement. This self-motivating position requires incumbents to research, coordinate, schedule and follow-up with various parties in order to successfully determine and meet project deadlines while ensuring that brand and quality standards are met in accordance with current best practices of social media communication. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives. In addition to handling social media marketing, this incumbent would also manage social media customer response to track and respond in a timely manner to all comments and questions that come in through each platform.

Responsibilities

• Execute a comprehensive social media strategy that raises visibility, revenue and traffic across all Seneca