Social Media Specialist

About the role

You’ll own the social media engine that accelerates Prep Network’s subscription success — shaping how we speak, publish, and show up across all channels. You’ll guide the daily output for Prep Network's subscription brands, support new initiatives like Prep Scores, and collaborate with our event marketing team to maximize reach, strengthen storytelling, and drive meaningful growth. You’ll build and manage the full social calendar for our digital brands, publish a high volume of engaging content highlighting our articles, rankings, features, and recruiting guidance. You’ll partner closely with video and graphics teams to turn ideas into scroll-stopping assets, and you’ll guide our digital social contributors and VAs with clear briefs, expectations, and posting standards.

About the company

Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles each month and actively scout talented athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level. In addition to our content, Prep Network is the top event operator in the U.S., hosting 200+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets. We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal for five years running, and to land a spot on the 2026 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company; we’re all about helping student-athletes succeed and creating an awesome workplace.

Responsibilities

• Plans and publishes the daily content calendar across all brands: builds and runs the weekly calendar for multiple social channels across all brands, building brand awareness and promoting articles, ranking drops, recruiting and commitment news, scores and subscription features, engagement posts, and product updates.
• Sets and executes brand voice and community engagement across channels: writes copy in each brand’s voice, defines tone and engagement standards, models them in day-to-day community engagement responding to comments and messages, and reviews team content for quality and consistency.
• Shapes briefs and leads asset production with video and graphics teams: writes creative briefs, sets priorities and deadlines, and ensures assets are ready ahead of publishing and events.
• Manages digital social contributors, VAs and the coordinator: recruits, trains, assigns work and holds the team accountable for output and quality.
• Owns performance reporting and leads campaigns with cross-team partners: tracks and reports social metrics, uses the data to adjust strategy, and executes subscription and marketing campaigns with other departments.

Requirements

• Social Media Mastery: 2-3 years in social media strategy and execution for multi-brand or content-driven organizations.
• Platform Fluency: Deep understanding of Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads, and emerging platforms.
• Creative & Analytical Balance: Strong copywriting and creative instinct, paired with comfort in reading performance data to iterate.
• Team Leadership: Experience overseeing part-time social media contributors, freelancers, or agencies.
• Brand Voice Stewardship: Ability to craft and sustain a recognizable brand identity through content.
• Collaboration: Works seamlessly across departments — digital, video, graphics, events, and marketing.

Preferred qualifications

• Social Listening: Proven ability to identify early platform trends and pivot content strategy quickly.
• Multi-Brand Navigation: Experience toggling between multiple voices or sub-brands without sacrificing consistency or clarity.
• Tool Proficiency: Knowledgeable in platforms such as Sprout Social (or a similar social media management tool), Asana, Google Workspace, and Slack.
• Sports Industry Insight: Brings experience or strong familiarity with youth athletics or sports media, enhancing relevance and brand alignment.
• SEO & Social Search Knowledge: Understands how social algorithms index content and can optimize titles, captions, keywords, and thumbnails for discovery.
• Educational Background: A Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Work eligibility

Applicants must be legally authorized to work in the United States without current or future visa sponsorship. Only U.S. citizens will be considered for this role at this time.

Benefits

• Vibrant Culture: Recognized as one of the Best Places to Work for five years running, with an inclusive culture that values curious, self-motivated individuals who work hard and genuinely enjoy their work.
• Autonomy: Trust-based management — tools and processes provided for success, with freedom to bring your role to life and make a meaningful impact.
• Professional Growth: Active support and encouragement for personal and professional development.
• Comprehensive Benefits: Health benefits, 401(k) with Safe Harbor matching, long-term disability, and Basic Life Insurance.
• Flexible Work Arrangements: Work from the Plymouth, MN office or remotely from home — trusted to do great work from wherever you do it best.

Pay

Targeted salary is $60,000 - $65,000. The starting salary will depend on the skills and applicable experience you bring to this role.

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