Social Media Specialist

About the role

As our Digital Center of Excellence (COE) continues to grow, we are adding a Social Media Specialist to support our Diving Business Unit and help strengthen the digital presence of the SCUBAPRO brand. SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years.

Responsibilities

• Strategy development: Develop and execute organic social plans, including developing content and publishing on each platform; contribute to the development of social media strategies.
• Marketing activation: Contribute to marketing activation planning, aligning organic social plans to support marketing campaigns and goals.
• Content creation and management: Drive year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement.
• Community engagement: Listen, engage, and respond to online conversations with consumers, as appropriate.
• Visual content development: Develop graphics and other visual elements for social posts as needed or collaborate with others to do so.
• Performance analysis: Analyze performance against KPIs monthly using internal tools and native platform reporting; optimize plans using learnings from analysis.
• Best practices and trends: Identify and analyze social media content development and publishing best practices and trends; share with team, stay up to date with changes in key social platforms, and propose relevant plan changes.
• Customer service partnership: Partner with customer and technical service teams to enable response to direct consumer messages.
• Appropriately use approved AI and other digital technologies applying an AI-first mindset to enhance work processes, decision-making, communication, and business outcomes. Apply professional judgment and human oversight to AI-generated outputs, and ensure use aligns with company security, privacy, ethical, and governance standards.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business or equivalent.
• Typically requires a minimum of 2 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.
• Experience using social/digital media publishing platforms within a professional/business environment.
• Skills and experience in delivering creative content (text, image, and video). Demonstrated creative skills to contribute to social media strategy.
• Familiarity with digital marketing strategies and marketing channels.
• Ability to recognize future trends in digital technologies and act proactively.
• Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
• Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
• Basic knowledge of SEO and keyword research on social media platforms.
• Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors. Ability to understand the brand and products and communicate directly with customers on social media mediums.
• Ability to effectively multitask and prioritize work.
• Team player with the ability to work independently in a fast-paced environment.
• Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness. Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

Benefits

• Share in the company’s success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoy a collaborative and casual work environment, participate in fun company events, and take advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.