Social Media Specialist

Salary range: $56,770 – $58,000, commensurate with education and work experience.

About the role

Develop a vision, strategy and calendar for social content across multiple platforms (LinkedIn, Twitter (X), Facebook, Instagram, etc.). Create quality, error-free, original social media content across platforms. Stay appraised of the State, IEDC and Secretary of Commerce news to share in a consistent rhythm. Keep up with the latest social media best practices, emerging trends and tools to elevate IEDC and its partners across social communities.

Responsibilities

• Schedule and track posts/photos/video using Meltwater and Monday
• Under the direction of IEDC Marketing and Communications leaders, monitor and respond to direct messages, public postings and other engagement opportunities as appropriate
• Gather and share a scorecard of social media efforts across multiple platforms for key metrics (reach, impressions, gained followers etc.)
• Study trends across the economic development landscape to proactively recommend new social themes and campaigns
• Research and post insights and comparative reports (e.g. “Top 5 US states for economic development”)
• Understand the drivers of social reach in economic development through data insights and analytics, and use those insights to grow engagement on key social channels such as LinkedIn
• Create video content and imagery to enhance social script
• Travel within Indiana as needed to cover/report on IEDC events and initiatives
• Other duties as assigned

Requirements

• Bachelor’s degree in marketing, public relations, communications, or related field
• Dedication to ongoing continuing education and growth mindset
• Minimum of 2 years’ professional experience in social media or digital content writing (internship experience will be considered)
• Prior experience designing graphics in Canva or similar application
• Project management experience as it relates to relevant marketing activities
• Proven ability to exercise sound judgment as it relates to the state and key stakeholders
• Travel as necessary with the Secretary of Commerce, primarily in-state, to capture key digital content
• Execute multiple projects simultaneously at a high level within tight deadlines
• Exercise tact and diplomacy when dealing with internal and external stakeholders
• Interact and communicate effectively orally and in writing
• Collaborate with IEDC staff members, other government agencies, economic development organizations and businesses

Skills

• Core marketing fundamentals (social, digital, creative)
• American English grammar, punctuation, spelling, etc.; AP Style helpful
• IEDC’s role in economic development and its importance to the State of Indiana
• Social relationship building and customer retention strategies
• Leveraging the social effect and knowledge of social communities
• Monday, Asana, ClickUp, or other project management tools
• Meltwater, Sprout Social, Google Analytics or other social listening tools
• Graphic design using Canva or Adobe InDesign or a drive to learn
• A talent for photography and/or video editing/production or a drive to learn
• Social Media Marketing
• Brevity
• Performance Reporting (Insights and Data Analytics)

Benefits

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options
• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
  • 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
  • Up to 16 hours of paid community service leave
  • Combined 192 hours of paid vacation, personal, and sick leave time off
  • 12 paid holidays, 14 on election years
• Education Reimbursement Program
• Group life insurance
• Referral Bonus program
• Employee assistance program that allows for covered behavioral health visits
• Qualified employer for the Public Service Loan Forgiveness Program
• Free Parking for most positions
• Free LinkedIn Learning access