Social Media Specialist

Location: Virginia Beach, VA (In-Person)

About the role

ECPI University is seeking a strategic, social-first storyteller to lead social media across ECPI University. This role is ideal for a strong strategist, writer, content planner, and collaborator who can translate institutional priorities into content that feels authentic, engaging, and relevant.

Responsibilities

• Oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels.
• Develop platform-specific content.
• Manage the editorial calendar.
• Coordinate shoots across campuses.
• Work with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
• Stay current on platform trends.
• Use performance data to inform content decisions.
• Collaborate with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Strong writing skills and the ability to adapt voice across platforms and audiences.
• Strong content creation skills, including photography, short-form video, basic editing, and social copywriting.
• Comfort being on camera and helping others feel comfortable participating in social content.
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations.
• Experience building influencer, ambassador, student, alumni, or community partnerships.
• Comfort with analytics tools and social media management platforms.
• Experience with community management, including monitoring and responding to comments and reviews.
• Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues.
• A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media.

Pay

The anticipated pay range for this position is $50,000 - $55,000 annually. The final rate of pay will be determined based on relevant skills, qualifications, education, experience, and other job-related factors consistent with applicable law.

Benefits

ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance. Learn more here.

A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.