Social Media Specialist

Location: Fort Wayne, IN | Level: Salaried | Company/Division: Do it Best Group – Marketing | Reports To: Managed Marketing Manager | Travel: Infrequent; may attend Markets twice per year and travel as business needs require.

About the Role

The Social Media Specialist is responsible for creating high-quality content and driving engagement across the True Value brand and participating member brands’ social media platforms. This role develops and executes social strategies that strengthen the national True Value presence while helping independent retailers build awareness, connect with their local communities, and support business growth. The ideal candidate combines creativity, strategic thinking, strong copywriting skills, and a solid understanding of social media analytics. This individual must be able to manage multiple brand voices and priorities while delivering consistent, engaging, and results-focused content.

Responsibilities

• Develop, curate, and manage social media content and calendars across multiple platforms, with a primary focus on Facebook and Instagram.
• Create and publish content that supports the True Value brand, national campaigns, seasonal initiatives, products, and promotions.
• Collaborate with Brand Marketing, Creative, and other cross-functional teams to ensure True Value social content aligns with broader brand strategies and marketing objectives.
• Partner with Managed Marketing Specialists to develop customized social media strategies that reinforce each participating member’s unique brand and support local business goals.
• Adapt national campaigns and content into relevant, localized social media materials for independent retailers.
• Write clear, engaging, and brand-appropriate social copy tailored to the distinct audiences and voices of True Value and participating member brands.
• Collaborate with creative partners to develop graphics, photography, video, and other platform-specific content.
• Engage with True Value and member audiences through frequent interactions and community management, helping foster positive online communities and meaningful consumer relationships.
• Monitor comments, direct messages, online conversations, customer feedback, and reviews, escalating concerns to the appropriate teams when needed.
• Analyze social media performance to evaluate campaign effectiveness and identify opportunities for improvement.
• Prepare