Social Media Specialist

About the role

The Specialist will interact with dealership associates and core strategic partners to optimize Sonic Automotive’s business presence in social media spaces. This includes tracking key metrics, monitoring relevant content and customer feedback, deploying in-store customer feedback best practices, coordinating marketing events with online activity, tracking social media trends, partnering with other departments to ensure proper online messaging and relevancy, and maintaining consistency of messages across multiple networks.

This is a full-time position that reports to the National eCommerce Director.

Responsibilities

• Execute Sonic’s social media strategy by collaborating with dealerships, vendor partners, marketing, PR, and other internal stakeholders to ensure the effectiveness of social media communication channels.
• Work with vendor partners and IT to ensure social media tools are current and effective.
• Manage media campaigns and day-to-day activities, including overseeing online content, advocacy, promotion, and community-outreach efforts.
• Monitor effective benchmarks for measuring the impact of social media programs and analyze, review, and report on the effectiveness of campaigns to maximize results.
• Monitor trends in social media tools, trends, and applications.

Requirements

• Extreme passion for the social media space.
• Knowledge of how to use and leverage various social media platforms, tools, blogs, etc.
• A positive, can-do attitude with strong project management and organizational skills.
• Ability to multi-task and meet deadlines simultaneously.
• Ability to analyze campaigns and translate anecdotal or qualitative data into actionable recommendations for revising social media campaigns.
• Strong writing skills and proficiency in communicating information and ideas in verbal, written, and presentation formats.
• Proficient in Microsoft Excel, Word, PowerPoint, and Outlook.
• Team player with the confidence to take the lead when necessary.
• Bachelor’s degree.

Skills

• Expert knowledge of social networking channels (including Facebook, Google+, YouTube, Twitter, Flickr, StumbleUpon, Digg, forums, wikis, and blogs).