Social Media Specialist

Role Details

The role of Social Media Specialist is crucial for shaping and maintaining brand voice. This position involves more than just posting content; it focuses on building brand awareness, driving engagement, generating leads, fostering customer loyalty, and using data-driven insights to optimize social media strategies for both Chaparral and Robalo boat brands.

• Develop strategies to tell our brand stories across various platforms, including LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content and manage campaigns.
• Engage with our online community, support virtual events, and use social listening tools to monitor brand perception.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• A minimum of 2-3 years of experience in social media management for B2C companies.
• Comprehensive understanding of social media platforms, including Facebook, LinkedIn, X, TikTok, and Instagram.
• Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite).
• Knowledge of video/photo editing tools (e.g. Adobe Creative Suite, Canva, Final Cut Pro, or similar).
• Familiarity with social publishing and listening tools (e.g., Meltwater).
• Knowledgeable with online marketing channels and tools.
• Exceptional multitasking and time management abilities.
• Strong capacity to work both independently and collaboratively within a team.
• Excellent writing and storytelling skills, with keen attention to detail and grammar.
• Experience in the boating industry is a plus.