Social Media Specialist

About the role

Bathing Brands is expanding its portfolio of consumer-facing sauna, steam, and wellness brands, and we’re looking for a Social Media Specialist to bring structure, consistency, and creativity to our organic social presence. Our Social Media Specialist will manage multiple brands and audiences, develop content strategies, and turn existing photography and video into engaging, platform-native content. This is a great opportunity for an agency-trained or in-house social media professional who enjoys both the strategic and hands-on sides of social. You’ll own organic social strategy, content planning, publishing, community management, reporting, and optimization, while partnering with our broader creative and marketing teams for more complex production needs. This is a hybrid position and requires the ability to work from our Wheeling, Illinois office each week.

Responsibilities

• Develop organic social strategies and content calendars across multiple brands.
• Translate product launches, promotions, business priorities, and brand positioning into effective social content.
• Own weekly publishing schedules and maintain a consistent flow of content across platforms.
• Write and refine captions, hooks, calls to action, and platform-specific copy.
• Create lightweight social content from existing photography and video, including reels, stories, basic edits, crops, and simple text overlays.
• Manage scheduling, posting, tagging, and quality control across social channels.
• Monitor comments, messages, mentions, and conversations, responding in the appropriate brand voice and routing questions or leads as needed.
• Track performance and provide monthly reporting with actionable insights and recommendations.
• Test content approaches, formats, captions, posting times, and other variables to improve performance.