Social Media Photographer

About the Role

The Social Media Host is responsible for Business Development, Sales, and Marketing for Yaamava’ Casino & Resort, with a specialized focus on sourcing and acquiring high-value players through social media platforms. This role is a proactive “hunter” who thrives on building relationships, generating leads, and driving revenue through strategic digital engagement.

Responsibilities

• Proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, Reddit, forums, etc.).
• Create targeted outreach strategies tailored to each platform and demographic segment.
• Initiate conversations and establish rapport with prospective players through direct messages, comments, and community engagement.
• Develop and manage a robust pipeline of new player leads.
• Track activity and preferences of each premium guest, tailoring offers and incentives to individual interests.
• Meet or exceed predetermined goals and measurable objectives established by the enterprise.
• Comply with enterprise expectations, including policies, procedures, industry regulations, and department guidelines.
• Qualify potential players based on gaming history, travel habits, and spending potential.
• Coordinate personalized offers, incentives, and VIP experiences to convert leads to active casino guests.
• Maintain ongoing communication with acquired players to foster loyalty and encourage repeat visits.
• Maintain accurate records of lead generation, outreach activities, conversion rates, and player performance.
• Analyze social media engagement data to refine targeting and acquisition strategies.
• Provide regular updates to Player Development leadership on acquisition progress and ROI.
• Handle all aspects of the guest journey, including ground transportation, hotel accommodation, dining reservations, entertainment, and folio clearance at checkout.
• Collaborate with department leaders to ensure successful execution of specialized marketing strategies.
• Actively promote the casino’s amenities, events, and special promotions in a professional, compliant manner.
• Perform other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s Degree in Hospitality, Marketing, or related field required.
• Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements.
• Experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.
• Familiarity with CRM tools, database management, and basic digital analytics.
• Goal-oriented with a “hunter” mindset and the ability to work independently.
• Strong knowledge of social media platforms, best practices, and lead generation techniques.
• Proven success in sales, hospitality, player development, or related field.
• Excellent oral and written communication skills; strong client interface and presentation skills.
• Advanced proficiency in Microsoft Suite, including Outlook, Word, Excel, and PowerPoint.
• Presentation skills necessary to effectively communicate and update, persuade, and facilitate discussions with all levels of management.
• Proficiency in one of the following languages is highly preferred: Korean, Mandarin, Cantonese, Vietnamese, Spanish, or Armenian.

Licenses & Certifications

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• Valid driver’s license and vehicle insurance with minimum liability limits required for regular commuting between locations.

Physical Requirements & Working Conditions

• Primary work environment is in a climate-controlled casino and office setting.
• Work requires travel to attend meetings, trade shows, and conferences.
• May be required to work evening, weekend, and holiday shifts.
• Must be able to work in a fast-paced, high-demand environment.
• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently; may move up to 40 pounds occasionally.
• Sedentary work involving sitting most of the time, with constant operation of a computer and other office productivity machinery.
• Physical activities include balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
• Hearing sufficient to hear conversational levels in person, via videoconference, and over the telephone.
• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference, and over the telephone.
• Visual acuity required for preparing and analyzing data, transcribing, viewing a computer terminal, expansive reading, and visual inspection of employees, visitors, or facilities.
• Mobility sufficient to safely move in an office environment, walk, stoop, bend, kneel, and operate a motor vehicle for travel to promotional events, meetings, conferences, trade shows, and San Manuel properties.
• Endurance sufficient to sit, walk, and stand for extended periods and maintain efficiency throughout the work shift and during extended work hours.
• May be exposed to fumes or airborne particles, including secondhand smoke. Reasonable accommodation will be made in compliance with all applicable law.