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Social Media Marketing Specialist (Kill Devil Hills)

Kitty Hawk Kites & Adventures · Kill Devil Hills, NC · 1 wk ago
Marketing$10k/moFull-time

About the role

We’re a multi-brand Outer Banks company built around adventure, retail, and unforgettable experiences. From kites and surf gear to hang gliding and coastal lifestyle apparel, our mission is to create uplifting experiences and share the best of OBX culture with the world. We’re looking for a data-driven social media marketer to bring structure, consistency, and performance to our social media and paid efforts.

Key Responsibilities

  • Work hand-in-hand with the Content Manager daily

  • Build and maintain a weekly content calendar

  • Help guide content needs based on performance insights

  • Ensure alignment between creative output and marketing goals

  • Ensure consistent posting (minimum 10 posts/week across brands)

  • Balance content across: o Retail o Ecommerce o Events o Adventure/recreation

  • Optimize captions, timing, and formatting for performance

  • Manage day-to-day posting across: o Facebook & Instagram (primary focus) o Pinterest (secondary support for ecommerce) o TikTok (limited/secondary involvement for now)

  • Continuously test and improve engagement and reach

  • Execute and manage ~$10,000/month in ad spend

  • Build, launch, and optimize campaigns on: o Meta (Facebook & Instagram) o Support additional platforms as needed

  • Improve ROAS, conversions, and campaign efficiency over time

  • Track and report weekly on: o Post consistency and output o Engagement rates o ROAS o Ecommerce and recreation revenue impact

  • Provide clear insights and recommendations to improve performance

  • Respond to comments and messages across platforms

  • Support turning social engagement into customer relationships and sales opportunities

What We're Looking For

  • Experience managing social media + paid Meta ads

  • Strong understanding of how to optimize content for performance

  • Data-driven mindset (comfortable owning KPIs like ROAS, engagement, etc.)

  • Highly organized and consistent executor

  • Comfortable collaborating closely with a creative/content partner

  • Ability to manage multiple brands simultaneously

Bonus Points

  • Experience with retail, ecommerce, or tourism brands

  • Familiarity with Pinterest for ecommerce support

  • Passion for beach lifestyle, outdoor adventure, or OBX culture

Why This Role is Different

This role offers a unique partnership between content and marketing, blending retail, ecommerce, and experiences. It involves working across multiple established brands and living in the Outer Banks.

Growth Opportunity

This role will begin execution-focused, with the opportunity to grow into owning strategy and expanding impact over time.

How to Apply

Interested in joining our team? Send your resume and a brief introduction to marketing@kittyhawk.com, or apply directly at kittyhawk.com.

Kitty Hawk Kites, Inc is an Equal Opportunity Employer.

This is a full time position.

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