Social Media Marketing Specialist

Headquartered in the United States, TP‑Link Systems Inc. is a global provider of reliable networking devices and smart home products, serving customers in over 170 countries.

About the role

We are seeking a creative and trend‑savvy Social Media Content Specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. The role will execute day‑to‑day social media activities, manage content calendars, create engaging short‑form content, and identify emerging trends that strengthen TP‑Link’s connection with consumers.

Responsibilities

• Execute Daily Publishing: plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring each channel remains active, on‑brand, and consistently scheduled.
• Content Calendar Strategy: build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
• Agile Content Creation: shoot and edit native short‑form video (Reels, Shorts) and photo content independently for quick turn‑around or real‑time trend capitalization.
• Creative Briefing & Asset Coordination: draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high‑quality brand assets.
• Budget & Production Management: manage micro‑budgets for creative production, freelance resources, or sponsored post boosts as required.
• Trend Spotting: continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
• Influencer & Creator Engagement: identify relevant tech creators, reviewers, and lifestyle influencers for content collaborations, product seeding, or co‑branded campaigns.

Requirements

• Bachelor’s degree required.
• 3+ years of hands‑on experience managing brand social media channels (consumer electronics, hardware, or DTC e‑commerce background strongly preferred).
• Production Skills: proven ability to shoot, edit, and produce short‑form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
• Platform Mastery: deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
• Creative & Analytical Mindset: ability to balance aesthetic storytelling with data‑driven decision‑making to optimize reach, impressions, and engagement rate.

Pay

Salary range: $73,500 - $100,00 annually

Benefits

• Fully paid medical, dental, and vision insurance (partial premium coverage for dependents).
• Contributions to 401k funds.
• Bi‑annual reviews and annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team‑building events.