Social Media Marketing Specialist
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. The posting includes Overview (maybe treat as About the role). It includes Responsibilities, Requirements, Benefits, Salary range (Pay). No explicit Schedule. No Qualifications separate from Requirements? Could combine. Skills maybe part of Requirements. We'll create sections: About the role (overview), Responsibilities, Requirements, Benefits, Pay. Ensure we don't repeat job title. No metadata like Job ID. Remove boilerplate: EEO, diversity statement, application instructions, etc. Keep substantive info.
We need to preserve all substantive info: description paragraphs about company, overview, responsibilities bullet points, requirements bullet points, benefits bullet list, salary range.
We must not include filler like "commensurate with experience". Not present.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to ensure we don't include duplicated lines. Remove navigation etc.
Let's extract content:
Company description: "Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle."
Overview: "We are seeking a creative and trend-savvy Social Media Content Specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. This role will be responsible for executing day-to-day social media activities, managing content calendars, creating engaging short-form content, and identifying emerging trends that strengthen TP-Link's connection with consumers. The ideal candidate combines strong content creation skills with a data-driven approach to social media marketing. They will develop and publish compelling social content, collaborate with creative teams and influencers, and capitalize on real-time trends to maximize reach and engagement. Success in this role requires hands-on experience producing short-form video content, deep knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results."
Responsibilities list:
- Channel & Calendar Management
- Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.
- Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
- Content Creation & Production
- Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.
- Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.
- Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
- Trend Discovery & Creator Activation
- Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
- Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.
Requirements:
- Bachelor's degree required.
- 3+ Year of hands-on experience managing brand social media channels (consumer electronics, hardware, or DTC e-commerce background strongly preferred).
- Production Skills: Proven ability to shoot, edit, and produce short-form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
- Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
- Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data-driven decision-making to optimize reach, impressions, and engagement rate
Benefits:
- Salary range: $73,500 - $100,00 annually (note typo: $100,00 maybe $100,000 but we keep as given)
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
We should not include EEO etc.
We need to output HTML fragment only.
Structure:
About the role
company description + overview? Could split: maybe About the role includes company overview and role overview. We'll combine.
Then
Responsibilities
with - ... but we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't forbid using other headings like but we should stick to for sections. Subheadings inside could be
with bold? But we can keep them as
with strong? Probably better to keep as
with the subheading as part of the list item text. Simpler: each responsibility as
- containing the description. Could embed subheading as part of text.
We'll produce
- Channel & Calendar Management: ... then nested? Might be okay.
But we need to preserve all substantive information; we can keep subheadings as plain text inside
- .
Similarly for Requirements.
Benefits as
- .
Pay: we have salary range; we could include under Benefits or separate Pay section. Since we have Benefits section already includes salary range; but instruction says create Pay section only if posting actually states them. It does state salary range. Could make a Pay section with salary range. But Benefits also includes other benefits. To avoid duplication, we could put salary range in Pay section and other benefits in Benefits section. However the posting lumps salary range with benefits list. We can split: Pay section: salary range. Benefits section: other benefits.
Let's do:
Pay
Salary range: $73,500 - $100,00 annually
Benefits
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
Now About the role: include company description and overview.
We'll put company description paragraphs as then overview as another
.
Responsibilities:
- each bullet.
We need to include the subheadings inside each li maybe as .
Let's craft.
Responsibilities list:
- Channel & Calendar Management
- Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.
- Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
- Content Creation & Production
- Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.
- Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.
- Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
- Trend Discovery & Creator Activation
- Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
- Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.
We'll format each top-level bullet as
- Channel & Calendar Management: then maybe a
inside? But we can just include sentences.
Simpler: each responsibility as separate - with the full sentence(s). We'll lose subheadings but still convey info.
But we need to preserve all substantive information; subheadings are not critical but could be considered part of the responsibility grouping. It's okay to lose them? Might be considered loss of structure but not substantive info. Probably acceptable.
We'll produce list items each starting with the action.
Let's list:
- Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.
- Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
- Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.
- Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.
- Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
- Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
- Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.
That covers all.
Requirements list:
- Bachelor's degree required.
- 3+ Year of hands-on experience managing brand social media channels (consumer electronics, hardware, or DTC e-commerce background strongly preferred).
- Production Skills: Proven ability to shoot, edit, and produce short-form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
- Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
- Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data-driven decision-making to optimize reach, impressions, and engagement rate
Now About the role: two paragraphs.
First paragraph: company description.
Second paragraph: overview.
Let's copy exactly.
Company description: "Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with
- for any list of duties/requirements/benefits. Use
for prose. We need to ensure we don't include duplicated lines. Remove navigation etc. Let's extract content: Company description: "Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle." Overview: "We are seeking a creative and trend-savvy Social Media Content Specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. This role will be responsible for executing day-to-day social media activities, managing content calendars, creating engaging short-form content, and identifying emerging trends that strengthen TP-Link's connection with consumers. The ideal candidate combines strong content creation skills with a data-driven approach to social media marketing. They will develop and publish compelling social content, collaborate with creative teams and influencers, and capitalize on real-time trends to maximize reach and engagement. Success in this role requires hands-on experience producing short-form video content, deep knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results." Responsibilities list: - Channel & Calendar Management - Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled. - Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics. - Content Creation & Production - Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed. - Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets. - Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required. - Trend Discovery & Creator Activation - Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform. - Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns. Requirements: - Bachelor's degree required. - 3+ Year of hands-on experience managing brand social media channels (consumer electronics, hardware, or DTC e-commerce background strongly preferred). - Production Skills: Proven ability to shoot, edit, and produce short-form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors). - Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics. - Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data-driven decision-making to optimize reach, impressions, and engagement rate Benefits: - Salary range: $73,500 - $100,00 annually (note typo: $100,00 maybe $100,000 but we keep as given) - Fully paid medical, dental, and vision insurance (partial premium coverage for dependents) - Contributions to 401k funds - Bi-annual reviews, and annual pay increases - Health and wellness benefits, including free gym membership - Quarterly team-building events We should not include EEO etc. We need to output HTML fragment only. Structure:
About the role
company description + overview? Could split: maybe About the role includes company overview and role overview. We'll combine. Then
Responsibilities
with- ... but we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't forbid using other headings like
but we should stick to
for sections. Subheadings inside could be
with bold? But we can keep them as
with strong? Probably better to keep as
with the subheading as part of the list item text. Simpler: each responsibility as
- containing the description. Could embed subheading as part of text.
We'll produce
- Channel & Calendar Management: ... then nested? Might be okay. But we need to preserve all substantive information; we can keep subheadings as plain text inside
- .
Similarly for Requirements.
Benefits as
- .
Pay: we have salary range; we could include under Benefits or separate Pay section. Since we have Benefits section already includes salary range; but instruction says create Pay section only if posting actually states them. It does state salary range. Could make a Pay section with salary range. But Benefits also includes other benefits. To avoid duplication, we could put salary range in Pay section and other benefits in Benefits section. However the posting lumps salary range with benefits list. We can split: Pay section: salary range. Benefits section: other benefits.
Let's do:
Pay
Salary range: $73,500 - $100,00 annually
Benefits
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
then overview as another
. Responsibilities:
- each bullet.
We need to include the subheadings inside each li maybe as .
Let's craft.
Responsibilities list:
- Channel & Calendar Management
- Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.
- Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
- Content Creation & Production
- Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.
- Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.
- Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
- Trend Discovery & Creator Activation
- Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
- Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.
We'll format each top-level bullet as
- Channel & Calendar Management: then maybe a
- inside? But we can just include sentences.
Simpler: each responsibility as separate
- with the full sentence(s). We'll lose subheadings but still convey info. But we need to preserve all substantive information; subheadings are not critical but could be considered part of the responsibility grouping. It's okay to lose them? Might be considered loss of structure but not substantive info. Probably acceptable. We'll produce list items each starting with the action. Let's list:
- Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled.
- Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
- Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed.
- Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets.
- Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
- Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
- Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns. That covers all. Requirements list:
- Bachelor's degree required.
- 3+ Year of hands-on experience managing brand social media channels (consumer electronics, hardware, or DTC e-commerce background strongly preferred).
- Production Skills: Proven ability to shoot, edit, and produce short-form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
- Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
- Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data-driven decision-making to optimize reach, impressions, and engagement rate Now About the role: two paragraphs. First paragraph: company description. Second paragraph: overview. Let's copy exactly. Company description: "Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with
- Channel & Calendar Management: then maybe a
- .
Pay: we have salary range; we could include under Benefits or separate Pay section. Since we have Benefits section already includes salary range; but instruction says create Pay section only if posting actually states them. It does state salary range. Could make a Pay section with salary range. But Benefits also includes other benefits. To avoid duplication, we could put salary range in Pay section and other benefits in Benefits section. However the posting lumps salary range with benefits list. We can split: Pay section: salary range. Benefits section: other benefits.
Let's do:
- ... but we have subheadings inside responsibilities. Should we keep subheadings? The instruction: use