Social Media & Marketing Specialist

About the Role

Lazy River Products is seeking a Social Media & Marketing Specialist to assist with day-to-day social media and marketing functions, reporting to the Marketing Manager. The ideal candidate will have a strong professional background in cannabis social media content creation, an understanding of our highly regulated industry, and excellent communication skills.

This role offers the opportunity to build and manage our digital presence from the ground up, initially focusing on establishing a strong daily presence on Instagram and Facebook with plans to expand to additional platforms. The position requires a confident content creator who balances creative execution, community building, and analytical thinking. You will spend 75% of your time on social media—shooting and editing video content, appearing on camera, managing influencer relationships, and analyzing performance data—and 25% supporting the broader marketing department with collateral design and email promotions.

Our Mission

At Lazy River Products, our mission is to be recognized as the Commonwealth's premier fully integrated cannabis-based Product Development Company. We aim to consistently deliver trusted small-batch, craft-quality products and exceptional service to our customers and local communities. Our core values include professional, compliant, and socially responsible standards that redefine excellence in the Massachusetts cannabis industry. We are committed to working within the communities we serve to enhance economic opportunity, build strong neighborhoods, and provide a framework for quality growth and development.

Joining our team means becoming part of a passionate, motivated community dedicated to breaking the stigma of cannabis. Lazy River Products is deeply involved in community outreach and volunteer programs, offering numerous opportunities to give back.

Responsibilities

• Content Creation & Brand Representation: Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment (iPhone Pro Max, GoPro, and Sony digital camera). Serve as a confident, regular on-camera personality and key face of the brand.
• Influencer & Partnership Management: Proactively source and manage relationships with creators, celebrities, and cannabis influencers. Lead initial outreach, pitch meetings, and collaborate with marketing and finance leadership on budgets and contract negotiations.
• Collaborative Campaigns: Act as the primary marketing point of contact for vendor partners and other brands to plan and execute cross-promotional campaigns, with final content approval from Marketing Managers.
• Data Analysis: Track monthly performance metrics, identify trends, translate data into actionable insights, and recommend strategic next steps.
• Marketing Support: Design digital and physical marketing assets for retail and input promotional data into our email marketing calendar. Develop social content aligned with upcoming email promotions.
• Compliance & Consistency: Push creative boundaries to maintain an engaging lifestyle brand voice while strictly adhering to Massachusetts cannabis advertising regulations and platform policies.
• Additional duties as assigned.

Requirements

• Education: High school diploma or GED required. College degree preferred but not required.
• Experience: 2-4 years of proven cannabis social media/marketing experience and/or a strong portfolio demonstrating successful content creation and audience-building. Experience in a highly regulated industry (e.g., cannabis, alcohol, or finance) is a plus. Previous Massachusetts cannabis industry experience preferred.

Skills

• Production Skills: Proven videography and photography skills, including shooting high-quality footage and editing engaging short-form video content.
• On-Camera Comfort: Confidence appearing on camera and directing others during video shoots.
• Design & Software: Proficiency in content creation and design tools (e.g., Canva, Adobe Creative Suite).
• Copywriting: Strong writing skills with the ability to adapt to a boundary-pushing, industry-expert lifestyle brand voice.
• Partnerships: Experience sourcing influencers, managing creator networks, or executing brand-to-brand collaborations.
• Organization & Analytics: Data-driven mindset with the ability to identify trends, manage a content calendar, and meet multiple deadlines.
• Proficiency with Microsoft Applications, Windows 10, and basic computer/internet navigation.
• Strong leadership, written, and verbal communication skills.
• Strong organizational skills and ability to multitask.
• Commitment to learning and continuous development.

Work Environment

• Office work environment with prolonged periods of sitting, standing, and working on a computer.
• Must be able to occasionally lift up to 20 pounds.
• Logistics: Valid driver’s license, dependable transportation, and flexibility to capture content at evening, weekend, or off-site events as needed.
• Must be 21 years of age or older and comply with all legal or company regulations for working in the cannabis industry.