Social Media Marketing Specialist

Part-Time to Full-Time | Hybrid | Plano, TX | W-2 Position DFW Dorms & Beyond is looking for a creative, organized, and detail-oriented Social Media & Marketing Coordinator to help grow and manage our digital presence across social media, email, and other marketing channels. We are a growing dorm décor, furniture, and college lifestyle brand serving both students and parents. This role is ideal for someone who understands social media, enjoys creating visually engaging content, and can take ideas from concept through execution while maintaining a consistent brand voice and aesthetic. This is a part-time to full-time hybrid role based in Plano, Texas, with a combination of remote work and in-office collaboration based on business needs, content creation, launches, events, and team priorities. You will work closely with the CEO and DFW Dorms team to plan, create, schedule, and manage content that supports our products, design services, new business initiatives, events, partnerships, and overall brand growth. Your work will include a mix of content creation, social media management, email marketing, campaign execution, and performance tracking. Key ResponsibilitiesCreate and schedule content for Instagram, Facebook, TikTok, Pinterest, and other platforms as neededDevelop Reels, short-form videos, Stories, graphics, captions, and promotional contentMaintain and help manage the monthly social media content calendarCreate content that speaks to both college students and parents while staying true to the DFW Dorms brand voiceSupport product launches, campaigns, giveaways, collaborations, design services, events, and new business initiativesAssist with email marketing campaigns, including content, layout, scheduling, and basic performance trackingCapture and organize photo and video content during designated content daysMonitor social trends, trending audio, platform updates, and relevant content opportunitiesAssist with community engagement, including comments and direct messages as neededTrack basic marketing performance and identify content that is driving engagement, traffic, and conversionsMaintain an organized library of photos, videos, graphics, and marketing assetsCollaborate with the team on new campaign ideas and marketing initiativesAssist with additional brand and marketing projects as the company continues to grow Ideal CandidateWe’re looking for someone who combines creativity with execution. You should enjoy coming up with ideas, but also be comfortable working from a content calendar, meeting deadlines, and consistently producing polished work. The ideal candidate:Has previous experience in social media, digital marketing, content creation, communications, or a related fieldUnderstands Instagram, TikTok, Facebook, Pinterest, and current social media best practicesIs comfortable creating and editing short-form video contentHas strong writing and communication skillsHas a strong eye for branding, design, photography, and visual consistencyIs highly organized and able to manage recurring deadlines and deliverablesCan take direction while also bringing new ideas to the tableIs comfortable working independently and collaborativelyCan adapt quickly as priorities and marketing needs evolve Preferred ExperienceExperience with any of the following is a plus:CanvaCapCut or other video-editing softwareMeta Business SuitePinterestEmail marketing platformsWixLTKShopMyAmazon StorefrontChatGPT and other AI-assisted marketing toolsE-commerce, retail, interior design, home décor, event planning, or college lifestyle brands Schedule & Work EnvironmentThis is a hybrid position based in Plano, Texas.The position will include a combination of remote work and in-office collaboration for content creation, product launches, events, photo and video shoots, team meetings, and other marketing activities. The role may begin part-time with the opportunity to increase to full-time based on business needs, candidate availability, and continued company growth. Reports to: CEOEmployment Type: W-2Location: Plano, TX – HybridHours: Part-Time to Full-Time