Social Media Marketing Manager (Hybrid from NY or WI)

Lands' End seeks a strategic Social Media Marketing Manager to architect its presence across social and creator channels, ensuring a cohesive ecosystem that drives brand storytelling and commerce.

About the Role

This position sits above channel-by-channel execution, owning how Instagram, TikTok, TikTok Shop, YouTube, Pinterest, Facebook, and emerging platforms work together as one connected system. The role focuses on ecosystems, not individual posts, identifying each platform's role in the funnel (brand-building, community engagement, or social commerce). The manager will brief creative and content teams, build the social calendar, and align efforts with Brand, PR, and Merchandising.

Responsibilities

• Own the total social ecosystem strategy, defining the distinct role, tone, and success metrics for each platform (Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels) and how they reinforce one another.
• Lead evaluation and piloting of new and emerging platforms and formats (e.g., TikTok Shop, YouTube Shorts, Pinterest, social commerce features), building the business case for investment or expansion.
• Architect and maintain the always-on content and campaign calendar, aligning social output with brand, product, PR, and promotional priorities.
• Serve as the internal strategic lead for social, translating brand and campaign briefs into channel-specific strategies and creative direction.
• Brief creative and content teams on social and platform-native concepts, ensuring output is distinctive to each channel rather than uniformly repurposed.
• Oversee published content across all channels (written, image, video, live/shoppable formats); establish and uphold brand voice and quality standards.
• Monitor community sentiment and online conversation; guide response strategy for community management and reputation issues in partnership with PR.
• Champion social commerce initiatives (TikTok Shop and platform-native shopping features), partnering with Merchandising and E-Commerce on assortment, tagging, and conversion.
• Analyze, review, and compile performance reporting across social and influencer programs; translate data into clear recommendations for content, platform mix, and investment shifts.
• Partner with paid social/media teams to ensure organic and paid strategies are complementary and aligned with the brand-building mandate.
• Prepare executive-ready readouts on channel performance, share of voice, competitive positioning, and influencer program ROI.
• Partner closely with Brand Marketing, PR, Merchandising, E-Commerce, and external agencies to align social/influencer initiatives with broader go-to-market plans.
• Manage timelines, approvals, and budget/invoice reconciliation for social content production and influencer engagements.
• Continuously scan trends in social platforms, creator culture, and social commerce, bringing forward recommendations to keep the brand ahead of shifts.

Qualifications

• BA/BS degree in Marketing, Communications, or related field.
• 6+ years of experience in social media, including managing platform strategy across multiple channels.
• Demonstrated experience with TikTok, TikTok Shop, and social commerce; familiarity with YouTube and Pinterest strategy a strong plus.
• Strong strategic and systems thinking, able to see how channels, content, and creators fit together rather than optimizing any one in isolation.
• Experience briefing creative teams and evaluating creative output against strategic and platform-specific objectives.
• Fluency in social analytics platforms and translating data into actionable insights.
• Excellent written and verbal communication skills; strong presentation and executive-communication ability.
• Strong organizational skills with proven ability to manage multiple concurrent projects, partners, and deadlines.
• Ability to perform under pressure in a fast-paced, evolving environment.

Pay

The pay range for this position is $90,000 - $110,000. An employee’s pay within the salary range will be based on factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation.

Benefits

We offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.