Social Media Marketing Manager

About the role

Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. This is a hybrid opportunity, requiring 3 days onsite our corporate office in our Boston, MA office.

Responsibilities

• Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook.
• Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards.
• Track daily engagement metrics and adjust timing or messaging to optimize performance.
• Maintain the CEO's LinkedIn profile, prioritizing high-value responses to partners, investors, and KOLs.
• Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series.
• Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards.
• Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.

Requirements

• Degree level educated or equivalent in digital marketing, web design, communications, or a related field.
• 3-5 years of experience in digital marketing.
• Experience working in international organizations preferred.
• Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred.
• Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred).
• Google Analytics and Google Ads Certified.
• Proficiency with SEO tools and keyword research platforms.
• Knowledge of social media advertising platforms.
• Experience with project management tools (JIRA preferred).
• Experience with an ABM platform a plus.
• Proficiency with Microsoft 365 Suite.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Experience building and optimizing digital campaigns across multiple channels.
• Solid understanding of marketing automation and lead lifecycle management.
• Strong organizational and project management skills with the ability to manage multiple concurrent work streams.

Benefits

• Comprehensive benefits package including outstanding medical, dental & vision coverage, company matched 401K at 4%, company-paid short & long-term disability insurance, FSA commuter benefits, 20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays, free EAP.

Pay

$71,250 - $143,750 per year, starting date ASAP, location: Boston, MA - Hybrid work schedule, contract: permanent.

Schedule

Hybrid work schedule.

Contact

If you need additional support for accessibility, please contact our TA team for assistance. We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please.