Social Media Marketing Manager

About the role

The New York Post Digital Network seeks a commercially minded and proactive Social Media Marketing Manager to join our expanding commerce division. This role focuses on conceptualizing, designing, and overseeing visual elements that enhance engagement and impact for commerce-related social media content. You will collaborate with commerce editorial, design, marketing, and product teams to create a cohesive visual experience for our followers.

Responsibilities

• Collaborate with social and commerce teams to develop cutting-edge social media strategies that align with the New York Post Digital Network’s commerce goals, driving content engagement, link clicks, and sales.
• Innovate content presentation on social media by experimenting with formats and interactive elements to create engaging graphics and videos for commerce-related content.
• Work seamlessly with editorial, design, marketing, and product teams (NY Post, Page Six, Decider, NYPostSports, California Post) to align visual content and enhance individual brand initiatives.
• Maintain up-to-date proficiency in social media technology and best practices, adapting to tools, algorithms, and platform advancements.
• Manage social media inquiries from sales and branded content teams, ensuring timely responses.
• Execute strategies to promote NY Post and Page Six merchandise across social platforms.
• Track and report on internet trends, particularly in the shopping sphere and social commerce-specific trends.
• Proactively engage the audience with timely, trend-inspired content that resonates within the commerce realm.
• Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration.

Requirements

• Extensive experience managing multiple social media accounts, preferably with a large following.
• Knowledge of micro and macro digital media trends and emerging platforms.
• Proven ability to think strategically and translate goals into actionable social media plans that drive commerce-focused results.
• Ability to multitask, balance priorities, and thrive in a fast-paced environment while adapting to changing trends.
• Proficiency in metrics-based decision-making, with an emphasis on interpreting data to refine strategies.
• Experience collaborating with e-commerce platforms or commerce-related brands to create engaging social media content.
• Strong interpersonal and communication skills; ability to work both independently and as part of a team.
• Photo and video editing experience using Canva, CapCut, Premiere, and Adobe Suite.
• Excellent writing and copy-editing skills.
• Highly organized with exceptional attention to detail.
• Comfortable in front of the camera, including recording and editing videos featuring yourself.

Schedule

This role requires reporting to the office 5 days per week.

Pay

Base pay range: $62,000 – $80,000. This range reflects our good faith estimate and may vary based on a candidate’s experience, skills, location, and other relevant factors. Bonus-eligible roles include targets determined by market benchmarks and individual contributions.

Benefits

We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.