Social Media Marketing Assistant
About the Company
HighKey Enterprises is a forward-thinking digital PR and social media management agency dedicated to elevating the online presence of clients within the aesthetic industry. Our specialization lies in working with top-tier professionals, including elite plastic surgeons and aesthetic clinics, to craft innovative social media strategies that build brand authority, attract new patients, and foster loyalty. We leverage cutting-edge content creation, targeted lead-generation initiatives, and comprehensive digital marketing solutions to position our clients as leaders in their respective fields. Our team is committed to delivering measurable results through creativity, strategic planning, and data-driven insights, ensuring our clients stay ahead in a competitive digital landscape.
About the Role
As a Social Media Marketing Assistant at HighKey Enterprises, you will be integral to the execution and support of social media initiatives tailored for the aesthetic industry. Reporting directly to the Social Media Manager, your responsibilities will encompass content creation, community engagement, analytics, and campaign support. This role offers a unique opportunity for individuals passionate about social media, creative in their approach, and eager to contribute to impactful branding projects. You will work closely with our team to optimize client accounts, ensure content aligns with brand identities, and enhance overall online visibility. This position is both strategic and hands-on, providing room for professional growth within the company, with potential advancement into a Social Media Manager role as you develop your skills and experience.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field (preferred)
- 1-2 years of experience in social media management, digital marketing, or related areas
- Strong understanding of social media platforms including Instagram, TikTok, YouTube, and LinkedIn
- Excellent communication and organizational skills with attention to detail
- Familiarity with social media analytics tools such as Hootsuite, Buffer, or similar
- Basic knowledge of graphic design software like Canva or Adobe Creative Suite
- Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment
- Passion for social media and keen interest in the aesthetic and medical industries
Responsibilities
- Collaborate with the Social Media Manager to develop compelling content for platforms like Instagram, TikTok, YouTube, and Facebook
- Assist in creating and managing content calendars to ensure consistent and strategic posting
- Coordinate with video editors and graphic designers to produce high-quality visual content
- Develop content scripts for filming sessions, ensuring alignment with client brand styles and objectives
- Monitor, respond to, and engage with comments, messages, and mentions to foster a loyal community
- Build positive interactions with followers, addressing questions and concerns professionally
- Track key social media metrics such as reach, engagement, and conversions, and compile performance reports
- Analyze data to identify top-performing content and recommend adjustments for optimization
- Assist in planning and executing social media campaigns, promotions, and contests from start to finish
- Collaborate with cross-functional teams to ensure social media efforts support overall brand goals
- Stay updated with industry trends, platform updates, and algorithm changes to keep strategies current
- Conduct competitive research to identify content trends and best practices within the aesthetic industry
- Utilize project management tools like Basecamp, Notion, and Hootsuite for scheduling and documentation
- Maintain organized content libraries and social media calendars to ensure seamless workflow
Benefits
- Competitive hourly compensation ranging from $15 to $20 per hour
- Full-time, paid employment with flexible remote work arrangements
- Opportunities for professional growth and career advancement within the company
- Collaborative and innovative work environment
- Access to industry-leading tools and resources for social media management and content creation
- Participation in impactful projects that influence brand growth in the aesthetic industry
- Supportive team culture focused on diversity, inclusion, and continuous learning