Social Media Market Analyst

Team members in this role strategize and create comprehensive, cross-platform, high-quality social-media communications for Highmark Health social media channels across multiple brands and target audiences. This role can be hybrid or remote - preferred location is Pittsburgh, PA. If you live within 50 miles of the office you will be onsite 3 days a week (Tuesday, Wednesday, Thursday).

Responsibilities

• Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, monitoring, and reporting/analytics.
• Consults with internal departments and programs to develop strategic plans and content for social channels.
• Develops and shares expertise in social platforms, trends, and technologies.
• Strategizes social-media plans and activities—including content strategy, creation, publishing, and performance analysis—to meet business objectives and customer needs.
• Develops innovative approaches to drive social engagement, brand affinity, and customer loyalty.
• Advises and collaborates with internal and external clients (program managers, subject matter experts, digital/marketing specialists, community partners) on social media initiatives.
• Meets regularly with clients and stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes.
• Markets social media platforms and capabilities internally and externally.
• Represents the social media team in stakeholder meetings, internal trainings, and other sessions.
• Serves as a lead or editor for a social channel, owning responsibility for managing daily content and interactions for a business unit or service line while contributing ideas across other platforms.
• Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content.
• Sources, selects, and creates photos, videos, and other multimedia for social media, including filming and editing content as needed.
• Launches and tracks social campaigns and promotions.
• Ensures all content adheres to business objectives, policies, and brand standards.
• Manages social listening and monitoring of customer and stakeholder conversations, responding to inquiries (including after-hours as needed) and collaborating with customer-service teams.
• Helps evolve Highmark Health’s social platforms, prioritizing and launching new channels.
• Benchmarks peers, competitors, and high performers on social media.
• Researches and reports on emerging social platforms, technologies, and trends in digital and healthcare.
• Measures social activities, analyzes metrics, and develops monthly reports for clients, peers, and management.
• Performs other duties as assigned.

Requirements

• Bachelor’s Degree (required); Master’s Degree (preferred).
• 3+ years of experience in marketing, corporate communications, or social media.
• 3+ years of writing and editing experience.
• High degree of competency in social media platforms and digital marketing.

Preferred Qualifications

• Graphic design experience, including Canva or Photoshop.
• Experience with social media publishing and analytics platforms like Hootsuite, Emplifi, or Sprout.
• Strong demonstration of strategic thinking and execution.
• Strong experience in video-based social media platforms (e.g., TikTok, Reels, Shorts).
• Strong ability to execute storytelling effectively for relevant audiences.

Skills

• Strategic-, creative-, and critical-thinking skills.
• Research, interviewing, writing, editing, and proofreading skills.
• Organizational and project management skills.
• Interpersonal, communication, and client-management skills.
• Resourcefulness and attention to detail.
• Customer- and client-focused mindset.
• Ability to multitask, prioritize, and work under pressure in a fast-paced environment.
• Ability to work independently while maintaining strong process and team orientation.
• Problem-solving skills and ability to handle urgent communication issues.

Schedule

• Hybrid or remote role; preferred location is Pittsburgh, PA.
• If located within 50 miles of the office, onsite 3 days a week (Tuesday, Wednesday, Thursday).