Social Media Manager, Yahoo Finance

About the role

Yahoo Finance is looking for an Associate Social Media Manager to oversee the daily task assignments, publishing schedules, and quality control of content across Yahoo Finance's primary social platforms. This role involves providing direct supervision, guidance, and constructive copy/framing feedback to junior social media editors. The manager will monitor platform performance and KPIs, utilizing data-driven insights to refine audience acquisition and engagement strategies. They will collaborate with editors, anchors, and video producers to optimize editorial newsroom content for native social experiences. Additionally, they will coordinate real-time coverage for major financial milestones and collaborate with business development and advertising teams to ensure sponsored social campaigns are executed flawlessly, maintaining editorial standards while hitting client goals.

Responsibilities

• Oversee the daily task assignments, publishing schedules, and quality control of content across Yahoo Finance's primary social platforms.
• Provide direct supervision, guidance, and constructive copy/framing feedback to junior social media editors.
• Maintain editorial quality control and monitor platform performance and KPIs, utilizing data-driven insights to refine audience acquisition and engagement strategies.
• Partner with editors, anchors, and video producers to optimize editorial newsroom content for native social experiences.
• Collaborate with business development and advertising teams to ensure sponsored social campaigns are executed flawlessly, maintaining editorial standards while hitting client goals.

Qualifications

• 3–5 years of experience managing social media platforms in a professional capacity; experience within business, financial, or hard news environments is strongly preferred.
• Prior experience supervising direct reports or leading project teams in a creative or newsroom environment.
• Proven track record of growing audiences and driving engagement across multiple visual platforms (specifically Instagram, TikTok, and YouTube Shorts).
• Strong news judgment and analytical instincts, with an understanding of what moves markets and what everyday audiences need explained.
• Exceptional editing and packaging skills: sharp headline writing, clean platform-native captions, and rigorous attention to detail.
• Hands-on experience with social analytics dashboards (e.g., Sprout, Dash Hudson, Sprinklr, or native platform analytics) and a track record of translating metrics into execution plans.
• Able to work a flexible schedule aligned with financial markets, which may include occasional early mornings, late evenings, or weekend earnings coverage.
• Demonstrated experience using approved AI-powered design, writing, or scheduling utilities to streamline manual tasks and build creative assets at scale.

Preferred Qualifications

• Embraces an AI-forward mindset, actively testing, integrating, and championing generative AI workflows to bypass manual bottlenecks and elevate team output.
• Strong multimedia capabilities, including fluency in Adobe Premiere (or equivalent video editor) and Adobe Photoshop or Canva.
• Deep interest in retail investing, personal finance trends, and online creator communities (e.g., personal finance creators, retail investor subcultures).