Social Media Manager - TrainHeroic
Peaksware Holdings, LLC · Louisville, CO · 1 mo ago
HybridMarketing$58k–$97k/yrFull-time
Company Information
At TrainHeroic, we're on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits. If you're passionate about sport, human performance, and creating tech that makes a real-world impact, you'll thrive here. As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we're united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don't just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.
About the role
The Social Media Manager will be responsible for growing our online presence, engaging our audience, and spreading our message through social media. This role will implement our social media and advocacy strategies, source and create content, and manage our content calendar. The position requires a passion for social media marketing and analytics, excellent writing and communication skills, and a positive attitude towards customer service.
Core Functions
- Work closely with marketing leads and other key stakeholders to create social media campaigns supporting Brand, Growth, and Product marketing strategies.
- Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
- Create creative scripting and storyboarding to produce high-value content.
- Ensure all social media content adheres to brand guidelines.
- Identify opportunities to engage and work with social media influencers, build influencer marketing strategies, and collaborate with influencers to activate their networks.
- Manage the content calendar and post to social channels daily.
- Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
- Stay up to date on changes, trends, and best practices across social media platforms.
- Identify opportunities to engage with potential customers.
- Drive organic engagement and traffic to our marketing website.
- Create and manage a community of super users through tools like Broadcast Channels, ManyChat, and Close Friends lists.
- Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
- Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
- Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
- Coach and mentor junior team members who are actively involved in social media as part of their role.
Requirements
- A passion for social media marketing and analytics.
- Minimum 3 years of social media marketing experience.
- Experience using major social media platforms in a business setting.
- Excellent writing, editing, and communication skills.
- Positive attitude and customer-oriented.
- Experience using social media analysis tools.
- Experience with social media advertising and brand advocacy programs.
- Deep understanding of strength and conditioning, fitness racing, and other hybrid training.
- Experience using our products and services.
- Bachelor's degree in marketing, business, or related field.
Desired Qualifications
- Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
- Experience managing and organizing a robust digital content/asset library.
- Experience using our products and services.
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