Social Media Manager (TikTok & Instagram)

About Rolr

ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics. You'll be on a nimble startup-like team within a public company. Prediction markets are an event-driven cultural product: markets for the moments everyone is already talking about. The world writes our content calendar.

Role Overview

We're looking for a Social Media Manager to build and manage ROLR's organic presence on TikTok and Instagram, the primary channels where our iOS audience is acquired. This is a hands-on role with real ownership, reporting to the Head of Brand Marketing. You’ll work with Design, Product, and Engineering to create social media loops, in-app and AI-assisted content, and, most importantly, organic content that captures the attention of our customers.

Key Responsibilities

• Own social strategy and the editorial calendar for TikTok and Instagram

• Champion AI-native workflows to translate brand narrative and creative assets into relevant social content

• Create and publish planned and real-time short-form content around markets, sports, news, and cultural moments

• Lead ideation, scripting, and production of short-form video

• Manage the day-to-day relationship with our paid performance agency, including briefs, KPIs, performance reviews, and coordination between paid and organic

• Monitor trends and cultural conversations and identify relevant opportunities for ROLR

• Work closely with Brand Marketing to translate the wider brand narrative into platform-native content within a regulated vocabulary

• Build processes that allow the team to react quickly while meeting compliance requirements

• Test new formats and content approaches and feed learnings into paid creative

• Track engagement, follower growth, share of voice, and content performance, and use the data to improve strategy

• Manage creator partners and channel specialists as the function grows

You’ll need to:

• Have 3–5 years of experience managing social media for a consumer brand, creator, or publisher account

• Have deep, hands-on knowledge of TikTok and Instagram

• Have a strong understanding of internet culture and an instinct for where attention is moving

• Have hands-on short-form video and content creation experience

• Have created and published content under both a personal brand and an organizational voice, with an audience or engagement track record to demonstrate success

• Have a portfolio demonstrating successful social content and audience engagement

• Have strong writing skills and excellent knowledge of internet and social culture

• Be comfortable working quickly around live events and cultural moments

• Be comfortable operating within a regulated environment

• Be based in New York and work out of our New York office

Preferred Experience:

• Sports, trading, fintech, gaming, or another relevant consumer audience

• Strong knowledge of AI tools for content ideation, production, and editing

• A track record of growing a social account and demonstrating measurable audience growth

• The ability to identify and move quickly on social media opportunities

• Understanding of how paid marketing and organic social media work together

• Experience working with performance marketing or media agencies

• Prediction markets, trading, or sports culture

• The ability to measure the impact of organic social media on acquisition and revenue

What We Offer

• Base salary range: $110,000–$150,000 per year. Offers will be positioned within the range based on experience and qualifications

• Competitive health and welfare benefits

• 401(k) retirement plan with company match

• Flexible vacation policy

• Home office setup reimbursement

• Access to mental health support