Social Media Manager, TCG

Job Summary

The Social Media Manager, TCG will oversee and contribute to the overall social media and online presence for Fantasy Flight Games, TCG vertical. They are responsible for developing, managing, and implementing social media marketing strategies to drive interest in the TCG verticals games, events, and promotions. This role will collaborate with the TCG and Brand teams to support cohesive and effective communication of our brand and products.

What will your role involve?

• Develop and implement a comprehensive social media strategy that drives game line objectives and goals
• Research trends and emerging platforms to keep Fantasy Flight Games at the forefront of digital trends
• Manage and execute on editorial calendar in close collaboration with the Marketing Manager, Community Manager, and Brand team
• Cook up and maintain social media graphics, lifestyle photography, video capture, etc.
• Aid in the creation of CRM newsletters and provide creative/strategic support for paid media campaigns
• Lead the creation and maintenance of studio-wide social media guidelines to empower employees as brand advocates
• Foster positive relationships by responding to community questions and engaging with users on owned platforms (e.g., Instagram, Reddit, etc.)
• Provide active moderation during TCG livestreams to ensure a safe, engaging, and professional environment
• Track, analyze, and report on key performance metrics, providing actionable insights to improve social media ROI
• Establish, implement, and iterate on social media best practices to optimize organic reach and engagement
• Attend and participate in regular team meetings, scheduling meetings, and other department meetings as needed

Position Skills & Qualifications

• Deep understanding of social media platforms and their unique content formats (including Instagram, Discord, Reddit, Facebook, YouTube, LinkedIn, and Bluesky)
• Proficiency with social media analytics tools to track performance and inform strategy
• Strong organizational and project management skills, with the ability to lead projects from inception to completion while managing multiple priorities and deadlines
• A strategic mindset with the ability to see the "big picture" and use critical thinking to solve problems in a fast-paced environment
• Excellent written and verbal communication skills, paired with strong interpersonal skills for effective team collaboration
• A proactive commitment to staying current on emerging digital trends, audience behaviors, and platform capabilities
• Comfort navigating ambiguity with confidence and a high degree of trustworthiness when handling confidential materials

Education/Experience

• Bachelor’s degree in marketing or related field
• At least (3) years of professional social media marketing experience or digital content management, with a proven track record of multichannel consumer campaigns

Preferred, Not Required

• Skilled in content editing, specifically for mobile devices and social-first formats
• Experience with social media advertising and paid campaign management
• Experience in the hobby game and/or entertainment markets

Why join us

• 22 Days of PTO Annually
• 12 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• Fertility & Family Building Benefits
• Legal & Identity Theft Support
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts ($250 Annually in Game Bucks)
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program