Social Media Manager

Position Summary

The Social Media Manager will be responsible for creating content for day-to-day management of organic and paid social media, including creating content for, publishing across, and interacting with users and brands on the platforms where Connect for Health Colorado has a presence.

Position Responsibilities

• Develop a proactive social media content calendar based on overarching content strategy, key themes, and audience understanding.
• Write engaging copy designed for each platform and refine existing content to fit social media platforms’ unique parameters and considerations.
• Maintain advertising campaigns across social media platforms, including monitoring, in-platform adjustments, maintenance and reporting (with strategy oversight from Senior Manager of Marketing).
• Manage inbound and outbound customer, prospect, and stakeholder outreach on social media, including answering questions, fielding concerns, and escalating to relevant departments and team members as necessary.
• Monitor, gather, analyze, and report on relevant data on social media accounts and social media efforts on a consistent basis.
• Create and refine social media processes, including content creation and review processes, posting and reposting processes, social media inputs to crisis communications processes, resourcing and backup plans, etc.
• Provide input on social media strategies and policies.
• Participate in stakeholder meetings to support coordinated messaging and engagement.

Qualifications

• Candidate must be a Colorado resident.
• A bachelor’s degree in marketing, journalism, public relations, communications, or a related field.
• 3–5 years of experience in marketing, public relations, communications, or related field. Experience managing or working with social media platforms preferred.
• Ability to craft compelling, concise text for social media posts.
• Ability to edit and refine content to be usable and engaging across various social platforms.
• Aptitude for interpreting data and applying it to strategies and execution.
• A strong sense of taste for what audiences will want and need to see from the organization, and a strong empathy for customers and prospective customers.
• Strong project management capabilities and instincts.
• Ability to translate complex information (policy, technical, regulatory) into clear, accurate, customer-friendly language.
• Skilled at managing multiple projects simultaneously, including intake prioritization, timeline tracking, and coordinating with cross-functional teams.
• Comfortable working under pressure and adapting quickly when priorities shift – especially during high-volume periods like Open Enrollment.
• Experience collaborating with diverse internal stakeholders.
• Ability to edit video content to be usable and engaging across various social platforms is preferred but not required.
• Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required.
• Bilingual skills (Spanish) are strongly preferred but not required.
• Experience using social media-focused (e.g., Sprout Social, Hootsuite) or other monitoring/reporting/scheduling platforms (e.g., Brand watch) preferred but not required.

Work Environment

• Currently working remotely.
• The Connect for Health Colorado office is located in the North Tech Center area of Denver, near the intersection of I-25 and I-225.
• Work schedule may include some non-traditional hours, weekends, and evening events.
• Core office hours are typically 8 am-5 pm with some flexibility.

Total Compensation

• Total compensation includes a competitive benefits package, including a 403(b) plan, paid time off, short- and long-term disability, and life insurance.
• The salary range for the position is $79,310 - $99,910.

To Apply

Please apply on our Career page at https://connectforhealthco.com/about-us/employment/.

Connect for Health Colorado is an equal opportunity employer (EOE).