Social Media Manager [SK-11171]

About the role

We are seeking a strategic and experienced professional to lead the development and execution of comprehensive social media campaigns. In this pivotal role, you will drive engagement and growth for clients, translating their objectives into successful paid and organic initiatives across major social platforms. Your expertise will optimize campaigns and serve as a crucial client-facing voice, articulating strategies and delivering results that exceed expectations.

Responsibilities

• Develop and implement comprehensive paid and organic social media strategies across key platforms like Meta (Facebook, Instagram) and LinkedIn.
• Manage social media platforms, encompassing campaign setup, execution, and daily monitoring to ensure optimal performance.
• Conduct meticulous media planning and budget management for social media campaigns, ensuring efficient allocation and maximum return on investment.
• Execute, optimize, and report on paid social campaigns, consistently striving to achieve and surpass client Key Performance Indicators (KPIs).
• Analyze social media data and metrics to uncover trends, generate actionable insights, and identify new opportunities for improvement.
• Prepare and present detailed performance reports and strategic recommendations directly to clients, fostering strong relationships.
• Serve as a primary client-facing contact for all social media initiatives, effectively communicating strategies, progress, and results.
• Collaborate seamlessly with internal teams, including creative and project management, to ensure integrated and cohesive campaign delivery.
• Support influencer and ambassador management communications as needed, extending the reach and impact of campaigns.
• Stay up-to-date with the latest social media trends, tools, and best practices to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Communications, or a closely related field.
• A minimum of 5 years of professional experience in social media management, with a strong emphasis on both paid and organic strategies.
• Proven expertise in managing and optimizing campaigns on Meta (Facebook, Instagram) and LinkedIn platforms.
• Demonstrated experience in media planning, budget management, and campaign optimization.
• Excellent client-facing communication, presentation, and interpersonal skills, with the ability to articulate complex strategies clearly.
• Strong analytical capabilities, adept at interpreting data and translating insights into actionable strategies.
• Proficiency with industry-standard social media management tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, and Sprout Social.
• Ability to thrive in a fast-paced agency environment, effectively managing multiple projects and priorities simultaneously.
• Must be eligible to work in the US or Canada without visa sponsorship.
• Willingness to work East Coast hours if based in other time zones.

Nice to have

• Experience with influencer and ambassador management.

Benefits

Eligible talent get access to benefits such as health benefit contributions, retirement plans with match, and flexible spending accounts.