Social Media Manager | RDG

WHO ARE WE? Riviera Dining Group is redefining hospitality through elevated dining, vibrant nightlife, and immersive design. From the success of MILA in Miami Beach to the expansion of AVA, CASA NEOS, and CLAUDIE, RDG is building a collection of destinations that offer more than a meal — they create unforgettable experiences. The preceding statements are intended to describe the general nature & level of work being performed by an employee assigned to this job. They are not intended to be an exhaustive list of all duties, functions, responsibilities, and skills required of employees so classified. RDG reserves the right to modify or deviate from the duties, functions, responsibilities, and skills required of employees in this job and nothing herein shall restrict RDG management’s right to assign or reassign tasks, duties, or responsibilities to this job at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Position Overview Riviera Dining Group is seeking a creative, visually driven, and highly organized Social Media Manager to oversee social media execution across its hospitality brands. This role requires a strong understanding of social media, nightlife culture, luxury hospitality, and visual storytelling, with the ability to capture compelling content and translate live experiences into engaging digital narratives. The ideal candidate is equally comfortable managing online communities, capturing on-site content, curating photoshoots and video shoots, and collaborating with internal teams to ensure key events, offerings, and activations are effectively communicated and promoted across social platforms. This individual must also demonstrate strong communication and critical thinking skills, proactively identify opportunities for improvement, and confidently bring forward strategic proposals and solutions that support business objectives. Key Responsibilities Social Media & Community Management Manage daily community engagement across assigned brand social media accounts, including responding to direct messages, comments, tags, and guest inquiries in a timely and professional mannerMaintain each brand’s unique tone of voice, visual identity, and digital presenceActively engage with influencers, DJs, tastemakers, industry professionals, and relevant local communities to build brand awareness and strengthen online engagementMonitor social media activity, identify relevant trends, and participate in timely conversations that align with each brandEnsure all social media interactions reflect RDG’s standards of luxury hospitality and guest experience On-Site Event Coverage & Content Creation Attend on-site events, activations, and special events to capture real-time social contentCapture high-quality photo and video content using phone and professional cameras, with an understanding of framing, lighting, composition, and movementIdentify compelling moments, details, and experiences that translate into engaging Instagram Stories, Reels, and other social-first contentPublish timely, engaging Stories and live updates during events while maintaining each brand’s established visual directionStay informed about nightlife culture, music trends, and relevant events to identify opportunities for engaging and culturally relevant content Photoshoot & Video Shoot Curation Collaborate on the ideation, planning, and execution of photoshoots and video shoots across assigned brandsDevelop creative concepts, mood boards, visual references, shot lists, and content direction in collaboration with the creative, social media, and production teamsIdentify content opportunities that support upcoming campaigns, seasonal initiatives, menu launches, brand storytelling, and key promotional momentsCoordinate shoot requirements, including shot priorities, styling references, location considerations, and required deliverablesEnsure all produced content aligns with brand guidelines, creative direction, and the intended aesthetic of each venueReview captured assets and collaborate with the creative team to identify the strongest selects for social media use Content Planning & Promotional Coordination Manage the timely development and execution of social media content calendars across assigned brandsProficiency in scheduling platforms, managing content calendars, and ensuring posts are scheduled accurately and published on timeCollaborate with the graphic design, video, and project management teams to ensure consistent communication and promotion of key activations, special events, collaborations, and announcementsEnsure promotional messaging, announcements, lineup releases, and supporting creative assets are aligned across relevant social media platforms and published according to established timelinesProactively communicate upcoming promotional priorities and content needs to ensure all key events and initiatives receive appropriate social media supportManage content ideation, trend research, caption writing, and creative planningMaintain an organized content library, ensuring assets are properly labeled, uploaded, and accessible to the wider teamEnsure content calendars and scheduled posts are maintained and updated in accordance with team workflows and deadlines Editing & Creative Execution Edit short form video content for Instagram Reels, and other social platforms using Adobe Premiere Pro, CapCut, and other relevant editing toolsApply strong visual judgment when selecting footage, editing sequences, incorporating transitions, and adapting content to platform specific formatsEnsure all content maintains a cohesive visual identity, appropriate pacing, and a high standard of qualityCollaborate with videographers, photographers, and graphic designers to refine assets and deliver polished, on-brand contentStay current on editing techniques, trending formats, and creative tools to enhance the quality and relevance of social content Strategic Thinking & Development Proactively identify opportunities to improve social media performance, audience engagement, brand visibility, and the overall digital presence of assigned brandsBring forward well considered proposals, creative concepts, and actionable solutions that support business objectives and enhance brand performanceApply critical thinking to assess challenges, evaluate opportunities, and recommend effective approaches to social media strategy, content execution, and promotional initiativesCollaborate with internal teams to identify opportunities for event promotion, brand partnerships, audience growth, and increased guest engagementCommunicate recommendations clearly, support ideas with relevant insights or performance data when available, and follow through on approved initiativesStay informed about industry trends, competitor activity, and emerging opportunities relevant to luxury hospitality and nightlife Performance & Reporting Monitor social media engagement, reach, views, and audience growth across assigned accountsIdentify high-performing content formats and opportunities to improve engagement and audience developmentContribute insights and recommendations to monthly social media reporting and future content strategiesEvaluate the performance of event promotions, creative campaigns, and content initiatives to inform future planning Qualifications & Skills 3-5 years of professional social media management experience, preferably within hospitality, nightlife, luxury lifestyle, or entertainmentStrong understanding of Instagram, including Stories, Reels, short form video, and algorithm best practicesFamiliarity with nightlife culture, events, and the hospitality landscapeScheduling tools: Proficiency in scheduling platforms, managing content calendars, and ensuring posts are scheduled accurately and published on timeDeadline management: Ability to manage competing priorities, meet deadlines consistently, and deliver high-quality work within established timelinesContent planning: Reinforced accountability for organizing and scheduling content and campaign assetsA keen visual eye with a strong understanding of aesthetics, composition, lighting, and storytellingAbility to manage competing priorities, meet deadlines consistently, and deliver high-quality work within established timelinesAbility to confidently capture high quality content using an iPhone, as well as a professional cameraExperience capturing content in dynamic, fast paced, and low light environmentsProficiency in Adobe Premiere Pro and familiarity with editing and creative tools such as CapCut and CanvaExperience curating photoshoots and video shoots, developing creative concepts, and translating brand direction into visual contentExcellent communication and critical thinking skills, with the ability to articulate ideas, collaborate effectively across teams, and approach challenges with sound judgmentA proactive, solutions-oriented mindset with the ability to recognize opportunities, develop strategic proposals, and recommend actionable improvements that support business goalsStrong project coordination skills and the ability to align promotional efforts across multiple teams and prioritiesExcellent written communication skills and the ability to adapt to different brand voicesStrong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlinesAbility to thrive in a fast-paced, high-pressure environment, adapt quickly to last-minute changes, and maintain a high standard of work under pressureResourceful and comfortable working independently while collaborating with a larger teamAbility to work flexible hours, including evenings, weekends, holidays, and peak event periods, as requiredFamiliarity with social media scheduling, analytics, and community management platforms is preferredA portfolio or examples of previous social media content, video edits, and event coverage are strongly encouragedAbility to adapt content and communication for different audiences, including members, prospective members, candidates, and employees, while exercising discretion