Social Media Manager, Organic

About the role

Neighborly is the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. With over 40 years of experience, the company is focused on strategic innovation while building the future of home and business services.

The Social Media Manager, Organic is responsible for day-to-day social content execution across multiple platforms and brands. Working within the strategic framework and content pillars established by the Sr. Social Media Manager, this hands-on role develops ideas, creates and publishes content, manages posting schedules, monitors performance, and engages with audiences. The role adapts execution to each brand's needs while delivering consistent, brand-aligned output across a multi-location franchise system.

Responsibilities

• Develop content ideas within established content pillars, identifying gaps and opportunities based on trends and performance data.
• Create and edit social-first content, including short-form video, graphics, carousels, and captions, for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile.
• Repurpose campaign assets and brand materials into platform-specific formats.
• Manage day-to-day posting, scheduling, and quality assurance across assigned social accounts, adapting content calendars in alignment with the Sr. Social Media Manager's direction.
• Monitor post-level performance, including engagement, reach, video views, and saves, and identify trends and insights to inform content strategy.
• Monitor comments, messages, and brand mentions, engaging with audiences in accordance with established community management guidelines.
• Package and distribute national content for scalable use across franchise locations while maintaining brand consistency.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5+ years of experience in social media, content creation, or digital marketing.
• Experience managing multiple social accounts or brands simultaneously.
• Experience creating and editing short-form video, graphics, carousels, and social copy.
• Experience with social publishing, scheduling, community management, and post-level performance reporting.

Preferred

• Experience supporting franchise, multi-location, home services, or distributed business models.
• Experience working across multiple consumer-facing brands.
• Experience repurposing integrated campaign assets for organic social channels.

Work Environment & Schedule

Full-time, Monday–Friday, 8:00 AM–5:00 PM CT. Hybrid work model with office locations at 500 E John Carpenter Fwy, Irving, TX and 1010 N University Parks Drive, Waco, TX.

Benefits

• Comprehensive benefit offerings available through Neighborly Benefits.
• Financial Benefits: Equity and bonus opportunities.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds. The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.