Social Media Manager of Esports

Syracuse University Esports is seeking a part-time Social Media Manager to support the program’s social media and digital storytelling efforts. This role will work closely with the Director of Production & Outreach to assist with planning, creating, and executing content across Syracuse Esports’ social platforms, focusing on consistency, technical quality, and balanced coverage across teams and events.

About the Role

This position is ideal for a creative professional with experience in graphic design, video editing (short and long-form), and social media management. The Social Media Manager will provide content creation expertise, platform-specific recommendations, social media calendar support, and guidance on student-captured assets to enhance planned content.

Responsibilities

• Assist with planning and posting content for Syracuse University Esports social media platforms, including Instagram, TikTok, X, YouTube, Facebook, and other relevant platforms.
• Build, maintain, and execute a social media content calendar that ensures consistent and balanced coverage across teams, events, broadcasts, student stories, facilities, partnerships, and program initiatives.
• Track content performance and provide basic recommendations based on engagement, reach, follower growth, video performance, and platform trends.
• Create high-quality digital content, including short-form videos, long-form video edits, graphics, thumbnails, motion graphics, photo edits, promotional posts, event recaps, player/team features, and platform-specific content.
• Develop content ideas and recurring content series to grow the Syracuse Esports audience and increase engagement across platforms.

Requirements

• Experience creating and managing social media content for a brand, team, program, organization, creator account, sports property, esports program, or similar entity.
• Experience creating short-form content for platforms such as TikTok, Instagram Reels, YouTube Shorts, and X.
• Experience editing long-form video content such as recaps, features, interviews, storytelling pieces, or YouTube content.
• Experience using professional creative tools such as Adobe Creative Cloud, DaVinci Resolve, Final Cut Pro, Canva, CapCut, Unreal Engine, Blender, or equivalent platforms.

Skills and Knowledge

• Strong technical skill in video editing, graphic design, and digital content creation.
• Strong understanding of social media platforms, especially how content should differ between Instagram, TikTok, YouTube, X, Facebook, and emerging platforms.
• Ability to create and follow a content calendar while balancing multiple teams, events, and program priorities.
• Strong visual storytelling skills and the ability to turn raw photos, video clips, match moments, student stories, and program updates into polished content.
• Ability to work independently in a remote environment while maintaining communication, deadlines, and organization.
• Strong writing skills for captions, promotional copy, post descriptions, and social media messaging.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, Syracuse University offers over 200 majors, 100 minors, and 200 advanced degree programs across its 13 schools and colleges. The University serves over 15,000 undergraduates and 6,000 graduate students, with a global alumni network of over a quarter-million in 160 countries.

About the Syracuse Area

Syracuse is a medium-sized city in the geographic center of New York State, approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000, offering a low cost of living and a variety of social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. The region provides seasonal recreation such as water skiing, snow skiing, hiking in the Adirondacks, touring historic sites, visiting Finger Lakes wineries, and biking along the Erie Canal.