Social Media Manager (Legal Services / Digital Marketing)

About the role

A Houston-based law firm is hiring a Social Media Manager to develop and execute comprehensive social media strategies that enhance brand awareness, engage target audiences, and drive business growth. The role involves managing multiple platforms, creating compelling content, monitoring trends, and analyzing performance metrics to optimize campaigns.

The Social Media Manager collaborates with marketing, communications, and creative teams to ensure consistent messaging and brand voice, while overseeing community management and audience engagement across all channels.

Responsibilities

• Developing, implementing, and managing social media strategies aligned with business goals
• Creating, curating, and scheduling engaging content across Facebook, Instagram, Twitter, LinkedIn, and emerging channels
• Managing social media advertising campaigns, including budget allocation, targeting, and performance tracking
• Monitoring social media trends, tools, and applications to identify opportunities for innovation
• Analyzing performance data and generating reports to inform strategy adjustments and demonstrate ROI
• Engaging with online communities by responding to comments, messages, and reviews
• Collaborating with cross-functional teams including marketing, design, and customer service on cohesive campaigns
• Staying informed on industry best practices and competitor activities

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience managing social media platforms for a brand or organization
• Strong understanding of social media metrics, analytics tools, and content management systems
• Excellent written and verbal communication skills
• Ability to multitask and manage time effectively in a fast-paced environment

Preferred

• Experience with social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager
• Proficiency in graphic design tools like Adobe Creative Suite or Canva
• Knowledge of SEO principles and digital marketing strategies
• Experience with video content creation and editing
• Familiarity with influencer marketing and partnership development

Note: Applicants must submit five image/graphic design samples and a portfolio link containing at least five video samples.