Social Media Manager, Food

Essential Duties and Responsibilities

• Create high-quality, engaging content tailored to platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
• Identify and leverage emerging social media trends and cultural moments that align with Magnolia’s brand
• Develop and maintain a strategic content calendar, ensuring posts are scheduled, approved, and optimized for performance
• Monitor, respond, and engage with our community in real-time, fostering meaningful connections with our audience
• Partner with marketing, PR, and creative teams to align social media initiatives with broader brand campaigns
• Track, measure, and report on social media performance, using insights to optimize future content and engagement strategies
• Oversee operational tasks such as vendor onboarding, quarterly audits, and social account management
• Create and execute a thorough plan to ensure a robust library of social content consisting of photos and videos
• Cookordination with marketing and social media teams to ensure consistent messaging across accounts
• Cookordination with cross-functional teams to ensure connected storytelling through planning and production of content
• Report on account performance quarterly

Competencies

• Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
• Critical Thinking: Propose creative solutions within specific specialization. Ability to analyze data, trends, and patterns.
• Expertise: Expert in knowledge, skills, tools, and techniques relevant to specialization. Able to develop expertise in related area(s).
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
• Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
• Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.

Eligibility Qualifications

• Bachelor’s degree from a 4-year college or university preferred
• 2-4 years of experience with a related degree, 4-7 years of experience with a non-related degree, or 5+ years of industry experience preferred
• Experience maintaining accounts across a wide range of social media platforms required
• Portfolio required
• Required to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs require

Physical Demands

• While performing the duties of this job, the employee is occasionally exposed to outside weather conditions.
• The noise level in the work environment is usually moderate.