Social Media Manager, Direct to Consumer
About the role
LifeScan is a global leader in blood glucose monitoring and digital health technology with a vision to create a world without limits for people with diabetes and related conditions. More than 20 million people and their caregivers worldwide rely on LifeScan’s OneTouch products to manage diabetes. The team is committed to quality in developing agile products and digital platforms defined by simplicity, accuracy, and trust to enable knowledge, wellness, and health. LifeScan believes its talented and passionate team makes it special. The Social Media Manager‑DTC (SMM) will support the US Consumer & Retail Channel team through hands‑on development and execution of social media content for the OneTouch direct‑to‑consumer (DTC) business and broader OneTouch brand. This role reports to the Marketing Manager – US Consumer and Retail Channel. The SMM will serve as the team’s social media subject‑matter expert, translating DTC and brand priorities into compelling, platform‑native content across organic and paid social channels. The primary focus is content development, copywriting, publishing, Reddit activation, community engagement, and development of DTC‑focused creative assets for Meta and other social platforms, supporting DTC growth objectives such as qualified traffic, conversion, subscription, and reorder.
Responsibilities
- Organic Social Content & Execution: Develop, write, schedule, and publish organic social content aligned with US consumer, brand, and DTC priorities across Instagram, Facebook, Reddit, TikTok, and other relevant platforms.
- Partner with the Marketing manager to translate annual and quarterly DTC priorities into social content & platform specific executions.
- Develop paid and organic DTC‑focused content designed