Social Media Manager, Bullish

About the role

The Social Media Manager will lead the strategy and execution of social media initiatives for Bullish and CoinDesk's non-media businesses, including CoinDesk Data & Indices and Consensus. This role focuses on building brand visibility, driving engagement, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

This role is based in New York and requires working onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.

What You’ll Do

• Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
• Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand-consistent manner.

What You Have

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
• Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
• Strong creative instincts and ability to partner with design teams to develop high-impact visuals.
• Data-driven mindset, comfortable turning insights into action.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.

Bonus Points For

• Prior experience in financial services, fintech, or digital assets/crypto.
• Experience working to develop executive social media presence.
• Experience working across multiple geographies and timezones.
• Comfort with event-driven social media campaigns (e.g., conferences, live coverage).
• Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).