Social Media Manager

About the role

Zoe Baby Products is seeking a Social Media Manager to join our dynamic team in Nashville, NC. Reporting to the Director of Digital Marketing, this role is for local candidates only and does not offer relocation.

Responsibilities

• Strategy & Planning:
  • Understand each platform's algorithm behavior and native format expectations.
  • Own platform-level growth targets (follower growth, reach, engagement rate).
  • Build and maintain a rolling content calendar, planned weeks ahead.
  • Spot trends and cultural moments worth jumping on.
  • Report on performance with a steady cadence: quick weekly reads for leadership, deeper monthly insights with real recommendations.
  • Turn the data into decisions — what's working, what's not, and what we make next because of it.
• Bringing the Work to Life:
  • Partner with the creative team to bring content to life.
  • Write content briefs sharp enough that designers, videographers, and contractors can run with them.
  • Keep approvals moving so leadership can review and sign off in efficient, consolidated rounds.
  • Call out risks before they become problems.
  • Know when to skip the process — when a trend's moment is now, you know exactly who to pull in to make it happen.
• Creative & Brand:
  • Know our brand inside and out — voice, visual identity, and what "on-brand" looks like across every format and platform.
  • Set the creative team up for success by handing off a tight content brief.
  • Avoid the process when timing matters.
  • Stay ahead of platform trends and competitive moves, and bring fresh ideas to the table.
  • Show up in the comments, the DMs, and everywhere our community lives — actively engaging with fans, creators, and partner brands.
  • Find and celebrate UGC, tags, and mentions to build real relationships with the people who love Zoe.
  • Keep an eye on the competitive and cultural landscape to spot opportunities early.

Qualifications

• Demonstrated experience managing content production workflows across multiple platforms and stakeholders.
• Exceptional organizational skills and a bias toward planning ahead — you build systems that keep things from falling through the cracks.
• Moves fast when needed — you can break from the standard process to chase a timely trend without letting the rest of the calendar slip.
• Clear, proactive communication with leadership, your creative team, and external partners.
• Expert with social platform best practices across Instagram, TikTok, Pinterest, and YouTube.
• Willingness to be on camera or to quickly pull in someone who can be — you’re resourceful and not precious about how content gets made.

What You'll Do

Strategy & Planning:

• Understand each platform's algorithm behavior and native format expectations.
• Own platform-level growth targets (follower growth, reach, engagement rate).
• Build and maintain a rolling content calendar, planned weeks ahead.
• Spot trends and cultural moments worth jumping on.
• Report on performance with a steady cadence: quick weekly reads for leadership, deeper monthly insights with real recommendations.
• Turn the data into decisions — what's working, what's not, and what we make next because of it.

Bringing the Work to Life:

• Partner with the creative team to bring content to life.
• Write content briefs sharp enough that designers, videographers, and contractors can run with them.
• Keep approvals moving so leadership can review and sign off in efficient, consolidated rounds.
• Call out risks before they become problems.
• Know when to skip the process — when a trend's moment is now, you know exactly who to pull in to make it happen.

Creative & Brand:

• Know our brand inside and out — voice, visual identity, and what "on-brand" looks like across every format and platform.
• Set the creative team up for success by handing off a tight content brief.
• Avoid the process when timing matters.
• Stay ahead of platform trends and competitive moves, and bring fresh ideas to the table.
• Show up in the comments, the DMs, and everywhere our community lives — actively engaging with fans, creators, and partner brands.
• Find and celebrate UGC, tags, and mentions to build real relationships with the people who love Zoe.
• Keep an eye on the competitive and cultural landscape to spot opportunities early.

Employee Benefits

• 80% premium coverage for both employees and their families for medical, vision, and dental coverage.
• 15 days of paid time off.
• 11 paid holidays each year.
• 401(k) plan, including a company match of 50% on deferrals up to 10% of pay period compensation.
• Opportunity to participate in our Flexible Spending Accounts for Dependent Care and Health Care.
• Up to $1,000 per year of reimbursed personal health & wellness expenses.
• Paid maternity and paternity leave.

Job Overview

At Zoe, social is where we show up for parents every day, and you're the one shaping what that looks like. As our Social Media Manager, you'll set the strategy behind everything we post, then work with the creative team to bring it to life on time and on-brand. You'll partner with marketing leadership on direction and manage the social calendar across multiple platforms. Reporting what works, why and what we try next because of it.

Who You Are

• Demonstrated experience managing content production workflows across multiple platforms and stakeholders.
• Exceptional organizational skills and a bias toward planning ahead — you build systems that keep things from falling through the cracks.
• Moves fast when needed — you can break from the standard process to chase a timely trend without letting the rest of the calendar slip.
• Clear, proactive communication with leadership, your creative team, and external partners.
• Expert with social platform best practices across Instagram, TikTok, Pinterest, and YouTube.
• Willingness to be on camera or to quickly pull in someone who can be — you’re resourceful and not precious about how content gets made.

Instructions to Apply

Please complete the following Google response form: https://forms.gle/zVAoB6JWrjoXsxuY7