Social Media Manager

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products—enabling more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

About the role

We're looking for a creative, data-driven Social Media Manager to take full ownership of our social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand. This role is both strategic and hands-on: you’ll develop the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.

As part of the marketing team, you’ll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

Responsibilities

• Social Media Strategy & Ownership
  • Own the company's social media strategy and execution across all major platforms.
  • Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
  • Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
  • Serve as the internal subject matter expert on social media trends and best practices.
  • Continuously evaluate new channels, content formats, and technologies.
• Organic Social Media
  • Own the content calendar across major social platforms.
  • Create engaging written, visual, and video content.
  • Collaborate with internal stakeholders on campaigns and launches.
  • Manage community engagement and brand conversations.
• Paid Social Media Advertising
  • Plan, launch, manage, and optimize paid social campaigns.
  • Monitor performance and optimize targeting, budgets, and creative.
  • Conduct creative A/B tests and incrementality testing.
• Influencer Marketing
  • Develop and execute influencer marketing campaigns.
  • Identify, recruit, negotiate, and manage influencer relationships.
• Analytics & Reporting
  • Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
  • Develop reports and recommendations for leadership.
• Cross-Functional Collaboration
  • Partner with external creative agencies, content, legal, and analytics teams.
  • Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience with organic social, paid social advertising, and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Nice to have

• Insurance, financial services, or other regulated industry experience.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

Benefits

• Health and dental insurance.
• Parental leave.
• 401(k) retirement plan.
• Incentive/bonus opportunity.
• Tuition reimbursement.

Pay

The salary range for this position is $85,000 – $100,000. All offers are carefully reviewed to ensure fair, equitable pay by considering the individual’s skills, education, experience, training, and geographic location.